Threads Launches Initial Test of Keyword Search
Meta’s Twitter-esque Threads app is adding another key feature, with the Threads team to begin testing keyword search with users in Australia and New Zealand from this week. As you can see in this example, and as you would expect, keyword search on Threads will show you all of the posts that mention your chosen […]
X Adds New Privacy Policy Notes on Biometric Info, Job History and AI Model Training
X has made some adjustments to its privacy policy in order to expand on how it can access and utilize user data, including new provisos on biometric info, employment history, using data to train its AI models, and more. The changes were announced to users via a pop-up in the app, with a basic message […]
Reddit Rolls Out Enhanced Ad Targeting Tools, Including Related Keyword Suggestions
Reddit’s adding more refinements to its Contextual Keyword Targeting ad process, with new suggested terms to enhance your reach, along with more interest categories to hone in on audience interest. The main addition is keyword suggestions, a new listing of AI-recommended topics that are aligned with the keywords you choose for your campaigns. As you […]
X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls
X has rolled out a new functionality for DM interaction, with the ability to now swipe right on any DM in a chain to directly reply to it. As you can see in this example, the new reply process makes it a little easier to respond to any message in a chat. X also added […]
Meta Launches New FACET Dataset to Address Cultural Bias in AI Tools
Meta’s looking to ensure greater representation and fairness in AI models, with the launch of a new, human-labeled dataset of 32k images, which will help to ensure that more types of attributes are recognized and accounted for within AI processes. As you can see in this example, Meta’s FACET (FAirness in Computer Vision EvaluaTion) dataset […]
Meta Provides Explicit Controls for Users to Remove Their Data from Generative AI Training Sets
As the use of generative AI tools continues to rise, Meta is adding some new controls that’ll enable users to opt out of having their personal data included in AI model training, via a new form on its Privacy Center hub. As you can see in this form, Meta will now enable users to “delete […]
TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations
After announcing that EU users would soon be able to opt out of algorithmic personalization in the app, as part of its Digital Services Act (DSA) compliance, TikTok has today outlined various other steps that it’s taking to meet the updated DSA regulations. The EU DSA, which comes into effect soon, is designed to ensure that […]
TikTok’s AR Effect House Comes Out of Beta Mode
TikTok has marked its latest milestone in AR development, with its Effect House AR studio for creators now coming out of beta mode after more than a year of development. Much like Snapchat’s ‘Lens Studio’ and Meta’s ‘Spark AR’ platform, TikTok’s Effect House enables creators to build their own AR effects for the app, with […]
New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts
What drives customer loyalty in the social media age, and what should you be focusing on to enhance your brand relationships online? That’s the focus of a new report from social and community management platform Khoros, which recently surveyed over 1,600 consumers to glean more insight into what they’re looking for from brands, and the […]
Threads Continues to Add More Elements as It Seeks to Capitalize on Early Interest
While Meta’s Threads app raced to 100 million members in less than a week after its initial launch, setting a new growth record, it’s dropped off significantly ever since, with the app now sitting on 128 million users 8 weeks out from its full release. That means that’s its only added another 28 million members […]