4 Messaging Tips to Drive Sales [Infographic]
Looking for ways to use messaging in your digital marketing approach? More and more people are turning to DMs for social engagement, as the allure of public posting wears off, which has seen almost every platform put more emphasis on its DM options in recent months, for both regular users and brands. Establishing direct connection […]
Meta’s Considering a New Subscription Offering Which Would Enable EU Users to Eliminate In-Stream Ads
Mark Zuckerberg has long maintained that Facebook will always remain a free service, but as E.U. regulations evolve, potentially further restricting the company’s capacity to gather user data for ad targeting, maybe now is the time for Meta to re-evaluate that foundational concept. According to a new report from The New York Times, that is […]
X Previews Coming Job Ads Improvements, Including Improved Discovery and Job Recommendations
X’s new job listings are seeing good response, with “hundreds” of companies reportedly now listing open roles on their X profile, just two months after the option was first launched. And now, X is looking to add more job functionality into the app, including job recommendations, new ways to share job listings, a centralized job […]
X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers
Elon Musk is looking to fulfill a key promise to creators in the app, with X developing a new option that will enable subscribers on X to share their email contact information with a creator they follow, if they choose. As you can see in this example, posted by X News Daily, X is working […]
Threads Launches Initial Test of Keyword Search
Meta’s Twitter-esque Threads app is adding another key feature, with the Threads team to begin testing keyword search with users in Australia and New Zealand from this week. As you can see in this example, and as you would expect, keyword search on Threads will show you all of the posts that mention your chosen […]
X Adds New Privacy Policy Notes on Biometric Info, Job History and AI Model Training
X has made some adjustments to its privacy policy in order to expand on how it can access and utilize user data, including new provisos on biometric info, employment history, using data to train its AI models, and more. The changes were announced to users via a pop-up in the app, with a basic message […]
Reddit Rolls Out Enhanced Ad Targeting Tools, Including Related Keyword Suggestions
Reddit’s adding more refinements to its Contextual Keyword Targeting ad process, with new suggested terms to enhance your reach, along with more interest categories to hone in on audience interest. The main addition is keyword suggestions, a new listing of AI-recommended topics that are aligned with the keywords you choose for your campaigns. As you […]
Meta Provides Explicit Controls for Users to Remove Their Data From Generative AI Training Sets
As the use of generative AI tools continues to rise, Meta is adding some new controls that’ll enable users to opt out of having their personal data included in AI model training, via a new form on its Privacy Center hub. As you can see in this form, Meta will now enable users to “delete […]
Meta Launches New FACET Dataset to Address Cultural Bias in AI Tools
Meta’s looking to ensure greater representation and fairness in AI models, with the launch of a new, human-labeled dataset of 32k images, which will help to ensure that more types of attributes are recognized and accounted for within AI processes. As you can see in this example, Meta’s FACET (FAirness in Computer Vision EvaluaTion) dataset […]
X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls
X has rolled out a new functionality for DM interaction, with the ability to now swipe right on any DM in a chain to directly reply to it. As you can see in this example, the new reply process makes it a little easier to respond to any message in a chat. X also added […]