Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns
Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ suite of products, and its new AI creation elements, which it’s developing in its AI […]
Threads Expands Keyword Search to More Regions
After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be able to conduct keyword searches in the coming days. Keyword search is a much-needed functional […]
Pinterest Adds New Body Type Matching to Improve the Diversity of its Discovery Tools
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body shape, size, and form within images in order to increase representation across related feeds and search results. As you can see in this example, with […]
TikTok Announces New Quarterly Safety Update, in Line With EU Requirements
In line with the new EU Digital Services Act (DSA), TikTok has announced that it will begin providing regular reports on its latest steps to improve user safety, aligning with enhanced DSA requirements, while also providing more insight to users. TikTok’s new, quarterly EU Safety Report will include a summary of all the steps that […]
Snapchat Adds More Safety Features for Teen Users
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources for users and parents to help combat in-app risks. First off, Snap’s adding warning labels on accounts that seek to connect with teen users that […]
YouTube Announces Updated Ad Placement Controls, Experiments with New Ad Formats for CTV
YouTube’s announced some updated ad control options for creators, which are coming later in the year, while it’s also rolling out some new display formats for CTV ads, that better align with the bigger screen viewing experience. First off, on ad controls YouTube says that, beginning in November, it’s simplifying how creators turn on ads […]
TikTok Announces New Partnership to Facilitate Multi-Touch Attribution
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns. The process will utilize TransUnion’s “TruAudience” framework, which uses privacy-first data collection processes to provide omnichannel insight. As explained by […]
TikTok Tests New In-Stream Shopping Push in the US
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these examples, shared by Bloomberg, the new Shop tab is being displayed to selected U.S. users between the “For You” and “Following” feeds, giving it premium […]
Snapchat Adds More Safety Features for Teen Users
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources for users and parents to help combat in-app risks. First off, Snap’s adding warning labels on accounts that seek to connect with teen users that […]
YouTube Announces Updated Ad Placement Controls, Experiments with New Ad Formats for CTV
YouTube’s announced some updated ad control options for creators, which are coming later in the year, while it’s also rolling out some new display formats for CTV ads, that better align with the bigger screen viewing experience. First off, on ad controls YouTube says that, beginning in November, it’s simplifying how creators turn on ads […]