TikTok Tests New In-Stream Shopping Push in the U.S.
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these examples, shared by Bloomberg, the new Shop tab is being displayed to selected U.S. users between the “For You” and “Following” feeds, giving it premium […]
TikTok Announces New Partnership to Facilitate Multi-Touch Attribution
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns. The process will utilize TransUnion’s “TruAudience” framework, which uses privacy-first data collection processes to provide omnichannel insight. As explained by […]
Pinterest Adds New Body Type Matching to Improve the Diversity of its Discovery Tools
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body shape, size, and form within images in order to increase representation across related feeds and search results. As you can see in this example, with […]
Snapchat Adds New Safety Features for Teen Users
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources for users and parents to help combat in-app risks. First off, Snap’s adding warning labels on accounts that seek to connect with teen users that […]
TikTok Announces New Quarterly Safety Update, in Line With EU Requirements
In line with the new EU Digital Services Act (DSA), TikTok has announced that it will begin providing regular reports on its latest steps to improve user safety, aligning with enhanced DSA requirements, while also providing more insight to users. TikTok’s new, quarterly EU Safety Report will include a summary of all the steps that […]
Threads Expands Keyword Search to More Regions
After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be able to conduct keyword searches in the coming days. Keyword search is a much-needed functional […]
Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns
Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ suite of products, and its new AI creation elements, which it’s developing in its AI […]
5 Key Tips for Luxury Brand Advertisers on LinkedIn [Infographic]
Luxury brands can achieve strong results with LinkedIn ads, and if you’re considering the potential of LinkedIn for your brand, these tips may help. In order to provide some additional guidance for luxury brand advertisers on LinkedIn, the team from VidMob recently analyzed over 2,300 luxury brand ad campaigns in the app. Based on this, […]
TikTok Announces New Programming for Fashion Month
September is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As per TikTok: “From September 6 to October 3, join us and get your style on […]
New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads
Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s latest influencer industry report, which looks at the key trends that are driving influencer marketing […]