Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider
Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]
YouTube Launches New Subscriber Analytics to Assist in Content Planning
YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. In addition to this, YouTube’s also providing more specific insight into how new and returning viewers engage with your content in isolation, another helpful driver for your planning. First off, on new […]
Reddit Removes the Option To Opt Out of Ad Personalization Based on In-App Activity
As it continues to evolve its platform, in the hopes of attracting more ad dollars, Reddit has announced some changes to its ad control settings, including the removal of the option for users to opt out of personalized ads in the app. That’s the main change, with Reddit set to stop users from avoiding targeted […]
Google Expands Generative AI Search Tools to Younger Users
After testing out its generative AI Search Labs system (SGE) with selected users over the last few months, Google is now expanding access to more people, with a specific focus on younger audiences that have shown higher interest in this new process. As you can see in these examples, Google’s Search Labs generative AI search process […]
Google Will Enable Web Admins To Block Systems from Scraping Sites for AI Training
After OpenAI recently announced that web admins would be able to block its systems from crawling their content, via an update to their site’s robots.txt file, Google is also looking to give web managers more control over their data, and whether they allow its scrapers to ingest it for generative AI search. As explained by […]
TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process
TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center. The new Creative Assistant is essentially a concierge for its […]
X Experiments With Pinning Communities, Search Queries, Profiles and More
X is working on a new option which would enable users to pin anything, from lists, to communities, to a search query, so that they more easily re-access such in the app. As you can see in this example, posted by X designer Andrea Conway, X users may soon have the capacity to pin multiple […]
X CEO Says the Platform Is on Track To Return a Profit in the New Year
According to X CEO Linda Yaccarino, the platform is now on track to turn a profit by early next year. Which sounds amazing in broader context, given that the company formerly known as Twitter has struggled to reach profitability at any stage in its 17-year history. But X’s reformed approach, along with massive cost-cutting could […]
Pinterest Announces Free Webinar on Campaign Optimization Tips
Looking to add Pinterest into your digital marketing mix for the holiday push? This could help. Next week, Pinterest is running a free, hour-long webinar in which it will highlight a range of ways to maximize your Pin ad campaigns. The “Path to Performance” webinar will be run by internal experts from Pinterest, who’ll cover […]
X CEO Linda Yaccarino Says That the Platform is On Track to Return a Profit in the New Year
According to X CEO Linda Yaccarino, the platform is now on track to turn a profit by early next year. Which sounds amazing in broader context, given that the company formerly known as Twitter has struggled to reach profitability at any stage in its 17-year history. But X’s reformed approach, along with massive cost-cutting could […]