Pinterest Announces Free Webinar on Campaign Optimization Tips
Looking to add Pinterest into your digital marketing mix for the holiday push? This could help. Next week, Pinterest is running a free, hour-long webinar in which it will highlight a range of ways to maximize your Pin ad campaigns. The “Path to Performance” webinar will be run by internal experts from Pinterest, who’ll cover […]
Reddit Removes the Option to Opt-Out of Ad Personalization Based on In-App Activity
As it continues to evolve its platform, in the hopes of attracting more ad dollars, Reddit has announced some changes to its ad control settings, including the removal of the option for users to opt out of personalized ads in the app. That’s the main change, with Reddit set to stop users from avoiding targeted […]
Google Will Enable Web Admins to Block its Systems from Scraping their Sites for AI Training
After OpenAI recently announced that web admins would be able to block its systems from crawling their content, via an update to their site’s robots.txt file, Google is also looking to give web managers more control over their data, and whether they allow its scrapers to ingest it for generative AI search. As explained by […]
TikTok Launches New ‘Creative Assistant’ to Help Guide Your Ad Creation Process
TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center. The new Creative Assistant is essentially a concierge for its […]
X Experiments With the Capacity to Pin Communities, Search Queries, Profiles and More
X is working on a new option which would enable users to pin anything, from lists, to communities, to a search query, so that they more easily re-access such in the app. As you can see in this example, posted by X designer Andrea Conway, X users may soon have the capacity to pin multiple […]
Google Expands Generative AI Search Tools to More Younger Users
After testing out its generative AI Search Labs system (SGE) with selected users over the last few months, Google is now expanding access to more people, with a specific focus on younger audiences that have shown higher interest in this new process. As you can see in these examples, Google’s Search Labs generative AI search process […]
X May Be Developing an Ad Free Version of Its Premium Subscription Package
Would you pay for an ad-free version of X? Hot on the heels of reports that Meta may be considering an ad-free subscription option for its apps, X may also be exploring the same, as part of its next push to better incentivize X Premium take-up. As you can see in these new code snippets, […]
TikTok Adds Centralized Wallet To Manage In-App Transactions
TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market. So it seems like the perfect time to be launching a new in-app wallet, as a centralized payments tracking platform, which also […]
LinkedIn Shares New Insights Into Its Potential for Healthcare Marketers
LinkedIn has shared some new insights into the potential of the app for healthcare marketers, with a rising number of healthcare decision-makers now active in the app. As per LinkedIn: “There are a growing number of healthcare professionals on LinkedIn. At nearly 8 million in the United States alone, these healthcare professionals have acquired 38,000 […]
OpenAI Adds Live Web Browsing and Audio Prompts to ChatGPT
This could be a big update for ChatGPT users, with maker OpenAI announcing that the generative AI platform is now able to surf the live web, meaning that its responses will no longer be date-restricted. ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. […]