Meta Announces a Range of New AI and VR Tools, Including Celebrity Chatbots and New Smart Glasses
Meta has announced a range of new AI-based features at its 2023 Connect conference, headlined by its AI chat assistant tool, which will essentially integrate a ChatGPT-like bot within all of Meta’s apps. And what’s more, it’ll be available in different personalities, based on celebrity voices, in order to enhance familiarity and engagement. There’s a […]
X Looks To Add ‘Verified Only’ Reply Option on Posts To Push Paid Subscriptions
X looks set to continue its push on X Premium sign-ups, with a new option in development that would enable you to restrict your post replies to verified users only in the app. As you can see in this example, shared by app researcher Nima Owji, X may soon provide a new “Verified Only” reply […]
X Tests Bookmarks Button In-Stream To Encourage Use
I’m not sure that X’s Bookmarks option is the engagement driver that X seems to believe, but owner Elon Musk is evidently certain that there’s more value there, which is why the X team continues to iterate on its Bookmarks function to make it more prominent in the app. X’s latest experiment involves bringing the […]
X Tests New In-App Warnings on Profile Restrictions and Penalties
X is experimenting with a new way to provide increased transparency over account restrictions, with a new alert that will let users know if and when their account has been impacted due to falling foul of its sensitive content rules. As you can see in this example, posted by X designer Andrea Conway, X may […]
In Major Challenge to X, Social Apps Continue To Face Challenges in Implementing Shopping
While Elon Musk continues to talk about his “everything app” ambitions, which would see X become a hub for all sorts of transactions and interactions, various other social apps continue to show that the path to creating a “Western WeChat” won’t be easy, and in fact, could be impossible, due to evolving regulatory requirements, and […]
How To Build an Effective Content Marketing Funnel [Infographic]
As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such, it’s important to structure your broader content planning to cover off on each element. You first need to grab attention and interest, which requires more visual overviews and prompts, […]
How to Build an Effective Content Marketing Funnel [Infographic]
As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such, it’s important to structure your broader content planning to cover off on each element. You first need to grab attention and interest, which requires more visual overviews and prompts, […]
Social Apps Continue to Face Challenges in Implementing Shopping, Underlining the Challenge for X
While Elon Musk continues to talk about his “everything app” ambitions, which would see X become a hub for all sorts of transactions and interactions, various other social apps continue to show that the path to creating a “Western WeChat” won’t be easy, and in fact, could be impossible, due to evolving regulatory requirements, and […]
Snapchat Launches New 16-Bit Game Which Guides Participants Through the Pitching Process
Snapchat has launched a new, 16-bit interactive game, which takes agency staff through the basics of building a Snapchat brief, and covers the key details of an effective Snapchat ad campaign, in an interactive way. The game, which you can access here, is fun to play, and provides some key insights on campaign building, which […]
X Looks to Add ‘Verified Only’ Reply Option on Posts as it Continues to Push Paid Subscriptions
X looks set to continue its push on X Premium sign-ups, with a new option in development that would enable you to restrict your post replies to verified users only in the app. As you can see in this example, shared by app researcher Nima Owji, X may soon provide a new “Verified Only” reply […]