X Tests New In-App Warnings on Profile Restrictions and Penalties

X is experimenting with a new way to provide increased transparency over account restrictions, with a new alert that will let users know if and when their account has been impacted due to falling foul of its sensitive content rules. As you can see in this example, posted by X designer Andrea Conway, X may […]
X Tests Bookmarks Button In-Stream to Encourage More Use

I’m not sure that X’s Bookmarks option is the engagement driver that X seems to believe, but owner Elon Musk is evidently certain that there’s more value there, which is why the X team continues to iterate on its Bookmarks function to make it more prominent in the app. X’s latest experiment involves bringing the […]
YouTube Updates Monetization Guidelines on Certain Sensitive Topics

After much confusion and controversy surrounding certain elements of its advertiser-friendly content guidelines, YouTube has announced an update to its rules, which will now give more leeway on certain content, enabling creators to monetize a broader range of clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos that touch on certain sensitive topics, which has […]
Pinterest’s New Video Ad Campaign Highlights Its Value in Exploring Niches

Pinterest is launching a new video ad campaign, which aims to showcase how the platform can help you dig into specific trends and interests, via various niche concepts, under the banner of “It’s possible”. As you can see in this example, Pinterest’s new campaign highlights how the platform can facilitate idea exploration and creation, through […]
Reddit Launches Gold Program That Will See Top Contributors/Mods Paid for Their Efforts

After the recent unrest at Reddit, sparked by its controversial decision to increase its API prices, the platform is still cleaning up the mess, and trying to establish a better way forward, which will keep its volunteer moderators happy, while also enabling Reddit to maintain more control over how its platform operates. This could help. […]
X Previews New Elements Coming to Communities as It Looks To Drive More Niche Engagement

As X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Which makes sense. For years, the former Twitter team had been trying to work out how to encourage people […]
Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

Snapchat’s moving to monetize its new “My AI” chatbot option, via a new partnership with Microsoft that will see sponsored links inserted into relevant My AI responses in the app. Snapchat recently previewed the new My AI ads at its 2023 Beauty Summit, explaining that the process will essentially match keywords to relevant promotions within […]
As More AI Bots Infiltrate Social Platforms, Each Is Developing New Rules to Keep Up

Hey, remember how last week TikTok added new AI-generated content labels, and new rules against posting AI-generated content without them? This would be one of the reasons why: As you can see in this example, posted by social media expert Matt Navarra, TikTok’s currently seeing an influx of AI-created spam, with a simulated character presenting […]
X’s Coming Audio and Video Calling Options are Likely to be Exclusive to X Premium Subscribers

I doubt that this will be any surprise to anybody that’s been paying attention to X’s push towards paying subscriptions over the past year. But according to a new report from TechCrunch, X’s upcoming audio and video calling features, to be built into X DMs, will be an X Premium feature only, meaning that you’ll […]
Reddit Launches New Reddit Gold Program That Will See Top Contributors and Mods Paid for their Efforts

After the recent unrest at Reddit, sparked by its controversial decision to increase its API prices, the platform is still cleaning up the mess, and trying to establish a better way forward, which will keep its volunteer moderators happy, while also enabling Reddit to maintain more control over how its platform operates. This could help. […]