Snap’s Shutting Down Its Enterprise AR Development Project
This is surprising. Snap Inc. has announced that it’s shutting down its Augmented Reality Services for Business (ARES) platform, less than six months after launch, in order to refine its focus on other key areas. Snap’s ARES platform enables businesses to utilize Snap’s AR tools within their own apps and activations, with a focus, in […]
Meta Announces a Range of New AI and VR Tools, Including Celebrity-Influenced Chatbots and New Smart Glasses
Meta has announced a range of new AI-based features at its 2023 Connect conference, headlined by its AI chat assistant tool, which will essentially integrate a ChatGPT-like bot within all of Meta’s apps. And what’s more, it’ll be available in different personalities, based on celebrity voices, in order to enhance familiarity and engagement. There’s a […]
TikTok Adds New Centralized Wallet to Manage In-App Transactions
TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market. So it seems like the perfect time to be launching a new in-app wallet, as a centralized payments tracking platform, which also […]
LinkedIn Shares New Insights into its Potential for Healthcare Marketers
LinkedIn has shared some new insights into the potential of the app for healthcare marketers, with a rising number of healthcare decision-makers now active in the app. As per LinkedIn: “There are a growing number of healthcare professionals on LinkedIn. At nearly 8 million in the United States alone, these healthcare professionals have acquired 38,000 […]
Snap’s Shutting Down its Enterprise AR Development Project After Less Than 6 Months
This is surprising. Snap Inc. has announced that it’s shutting down its Augmented Reality Services for Business (ARES) platform, less than six months after launch, in order to refine its focus on other key areas. Snap’s ARES platform enables businesses to utilize Snap’s AR tools within their own apps and activations, with a focus, in […]
OpenAI Adds Live Web Browsing and Audio Prompts to ChatGPT
This could be a big update for ChatGPT users, with maker OpenAI announcing that the generative AI platform is now able to surf the live web, meaning that its responses will no longer be date-restricted. ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. […]
YouTube Updates Monetization Guidelines on Certain Sensitive Topics
After much confusion and controversy surrounding certain elements of its advertiser-friendly content guidelines, YouTube has announced an update to its rules, which will now give more leeway on certain content, enabling creators to monetize a broader range of clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos that touch on certain sensitive topics, which has […]
X May Be Developing an Ad Free Version of its Premium Subscription Package
Would you pay for an ad-free version of X? Hot on the heels of reports that Meta may be considering an ad-free subscription option for its apps, X may also be exploring the same, as part of its next push to better incentivize X Premium take-up. As you can see in these new code snippets, […]
TikTok Shares New Notes on How to Maximize Ad Effectiveness in the App
TikTok has shared some new insights into ad effectiveness on the platform, and the key factors that drive ad performance in the app. Based on a range of studies, TikTok has explored the variance between attention, resonance, and engagement, and how each plays a part in the broader TikTok engagement puzzle. As explained by TikTok: […]
LinkedIn Adds New Text Accessibility Options for LinkedIn Publisher Posts
LinkedIn’s looking to improve accessibility on the platform, with a new initiative that will see all articles published directly on LinkedIn now processed through Microsoft’s “Immersive Reader” system, which will enable users to use text-to-speech, translations, isolate elements of language, and more. Immersive Reader provides a range of add-on functionalities for text that enable differently-abled […]