TikTok’s Experimenting With an Ad-Free Subscription Offering
Hot on the heels of reports that Meta may be considering an ad-free subscription option for both Facebook and Instagram, TikTok is now also experimenting with a paid, ad-free experience, according to new code spotted in the app, which includes a basic overview of its coming ad-free experiment. As per the above screen, shared by […]
X Signs Exclusive Content Deal With Paris Hilton To Build on Its Entertainment Efforts
X CEO Linda Yaccarino has announced her first major talent signing to the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push. The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we’re […]
X Experiments With New Game Streaming Process To Expand Its Content Options
As it looks to build upon its content offerings, and branch out into Elon’s “everything app” vision, X is now also looking to integrate game streaming as part of its expanded content offerings. As you can see in this example, there are quite a few steps involved in setting up a game stream at present, […]
LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces
LinkedIn is expanding its display of custom CTA buttons for profiles, which will now also be displayed in both search results and on posts in stream, adding another element to drive more creator engagement. Originally launched back in April, LinkedIn’s profile CTA buttons, which are available to Premium subscribers, enable users to add a CTA […]
Meta Launches Verification for Businesses in New Zealand
After recently announcing its new Meta Verified for Business package, which will give all businesses an opportunity to buy a blue checkmark for their brand presence on Facebook and IG, Meta has now announced that it’s launching the new offering to businesses in New Zealand from this week. Meta’s Verified Business package offers a range […]
Meta Launches Verification for Businesses in New Zealand
After recently announcing its new Meta Verified for Business package, which will give all businesses an opportunity to buy a blue checkmark for their brand presence on Facebook and IG, Meta has now announced that it’s launching the new offering to businesses in New Zealand from this week. Meta’s Verified Business package offers a range […]
LinkedIn Expands the Display of its Profile CTA Buttons to More Surfaces
LinkedIn is expanding its display of custom CTA buttons for profiles, which will now also be displayed in both search results and on posts in stream, adding another element to drive more creator engagement. Originally launched back in April, LinkedIn’s profile CTA buttons, which are available to Premium subscribers, enable users to add a CTA […]
YouTube Launches New Subscriber Analytics to Assist in Content Planning
YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. In addition to this, YouTube’s also providing more specific insight into how new and returning viewers engage with your content in isolation, another helpful driver for your planning. First off, on new […]
Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider
Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]
X Continues To Entice Media Speculation With Unconventional Comms Approach
It seems to me that a lot of X’s current perceptual concerns could be solved if Elon and Co. established a media and comms team to clarify its public position on key elements. Over the past week or so, both Elon and X CEO Linda Yaccarino have offered vague statements on certain elements, which has […]