Google’s New Requirements for Using Gmail for Mass Email Sends
Google is implementing some new rules to stop spammers from using Gmail for mass promotions, with a new set of requirements for those that send more than 5,000 Gmail messages per day, which will put more onus on verification and recipient control. Which, for legitimate senders shouldn’t be a problem, but if you are using […]
New Report Shows Referral Traffic From Facebook and X Continues to Decline
In news that will come as no surprise to anybody who manages basically any kind of website, a new report has found that referral traffic from both Facebook and X has continued to decline over the past year, with social media traffic now contributing a much smaller chunk of your overall visitor numbers. According to […]
Meta’s Reportedly Exploring New Options To Reignite Threads Interest
While Meta has repeatedly stated that it’s happy with the progress of Threads, its Twitter-like real-time social network, new reports have suggested that Meta management is growing more concerned about Threads’ slowing growth, which has seen account sign-ups slow significantly after its initial, record-setting growth spurt. After reaching 100 million users in just five days […]
New Report Shows That Referral Traffic from Facebook and X Has Continued to Decline
In news that will come as no surprise to anybody who manages basically any kind of website, a new report has found that referral traffic from both Facebook and X has continued to decline over the past year, with social media traffic now contributing a much smaller chunk of your overall visitor numbers. According to […]
Meta’s Reportedly Exploring New Options to Reignite Interest in Threads
While Meta has repeatedly stated that it’s happy with the progress of Threads, its Twitter-like real-time social network, new reports have suggested that Meta management is growing more concerned about Threads’ slowing growth, which has seen account sign-ups slow significantly after its initial, record-setting growth spurt. After reaching 100 million users in just five days […]
LinkedIn Adds Generative AI Elements into Recruiter and LinkedIn Learning
Given that LinkedIn is owned by Microsoft, which has become a major investor in ChatGPT creator OpenAI, it’s little surprise to see the professional social network also leaning into AI to maximize its offerings. Today, LinkedIn has unveiled its new “Recruiter 2024” project, which will add AI elements into its recruitment and hiring offerings, providing […]
Meta Proposes $14 Per Month Charge for an Ad-Free Facebook
Building on recent reports that Meta has explored the possibility of offering an ad-free subscription tier for both Facebook and IG, The Wall Street Journal has now detailed the proposed pricing for these new options, based on a proposal that Meta submitted to E.U. officials last month. The impetus for its proposed ad-free options is […]
Google Announces New Requirements for Those Using Gmail for Mass Email Sends
Google is implementing some new rules to stop spammers from using Gmail for their mass promotions, with a new set of requirements for those that send more than 5,000 Gmail messages per day, which will put more onus on verification and recipient control. Which, for legitimate senders shouldn’t be a problem, but if you are […]
LinkedIn Begins Testing Fully Automated “Accelerate” Ad Campaigns
LinkedIn continues to lean into AI, this time within its ad creation tools, with a new element called “Accelerate”, which will essentially automate the entire campaign creation process. As explained by LinkedIn: “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging […]
Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager
Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]