Meta Expands Broadcast Channels to Facebook and Messenger
After seeing success with its broadcast Channels on Instagram, Meta is now extending the option to Facebook and Messenger as well, providing more ways for creators to share updates with their audience. Broadcast Channels is essentially a one-way group chat option, which enables users to follow creators and high profile people, who can then keep […]
YouTube Adds New Display Options for Affiliate Products
YouTube’s rolling out some new options for affiliate marketing deals ahead of the holiday shopping push, including product timestamps in clips, bulk tagging for affiliate products, and new insights into sponsored mention performance. First off, on timestamps in clips. YouTube’s adding the ability to timestamp specific product displays within your videos, so that viewers can […]
X’s $1 Fee Initiative is Likely to Further Erode the Relevance of the Platform
What to make of X’s new move to charge users $1 to access basic functions in the app? To recap, yesterday, X announced that it’s launching a trial, in New Zealand and the Philippines, which will see new users required to pay a $1 annual fee to post, or engage with posts, in the app. […]
YouTube Adds New Display Options for Affiliate Products
YouTube’s rolling out some new options for affiliate marketing deals ahead of the holiday shopping push, including product timestamps in clips, bulk tagging for affiliate products, and new insights into sponsored mention performance. First off, on timestamps in clips. YouTube’s adding the ability to timestamp specific product displays within your videos, so that viewers can […]
Meta Outlines New AI Process Designed to Replicate How Humans Perceive Images
Meta’s AI advances are getting a little more creepy, with its latest project claiming to be able to translate how the human brain perceives visual inputs, with a view to simulating human-like thinking. In its new AI research paper, Meta outlines its initial “Brain Decoding” process, which aims to simulate neuron activity, and understand how […]
Snap Partners with Education Providers on New AR Lesson Elements
Snapchat has found another new use for its advancing AR tech, in helping to provide students with more engaging classroom learning opportunities. Via a new partnership with edtech company Inspirit, Snap’s working to create a range of new AR Lenses to augment STEM learning, which will be implemented by at least 50 schools across the […]
YouTube Announces New Initiatives to Help Amplify Authoritative News Sources in the App
While Meta works to distance itself from news content, YouTube’s looking to provide a more comprehensive and engaging experience around breaking news events, via a new, topic-based news coverage feed, as well as a new funding initiative to help newsrooms utilize short-form content. First off, YouTube’s rolling out dedicated streams of related coverage for breaking […]
New Report Highlights Threads Q3 Rise and Broader App Download and Usage Trends
This is no surprise, but the chart below probably isn’t going to make Elon and Co. overly happy. As per data.ai’s latest “Market Pulse Rankings” report for Q3 2023, Meta’s Twitter clone “Threads” was the most downloaded app, rushing to the top of the standings for the period. Which, again, is no surprise. Using Instagram […]
Threads Adds Instagram Profile Tags, Providing More Interconnection Between Apps
Instagram has added another growth feature for Threads, which enables you to tag Instagram users who don’t yet have a Threads account, so that you can follow them if/when they do. As you can see in this example, posted by Anuj Ahooja, now, you can tag an Instagram user who hasn’t activated a Threads profile […]
TikTok Highlights Parenting Content in New ‘Parents of TikTok’ Campaign
While TikTok is largely dominated by younger users, many older groups are now active in the app, while parents, both old and young, also use TikTok to connect with relatable content and communities, in order to share their experiences and challenges. With this in mind, TikTok has announced a new “Parents of TikTok” campaign, which […]