WhatsApp Adds Account Switching In-App
WhatsApp has announced a relatively small, but much-requested update, with users now able to switch between alternative WhatsApp accounts in the app, without having to log out/log back in every time. As per WhatsApp: “Today, we’re introducing the ability to have two WhatsApp accounts logged in at the same time. Helpful for switching between accounts […]
Snapchat Shares New insight into its Unique Audience Reach
Snapchat has been able to carve out a niche within the social media landscape by being the go-to platform for more intimate interactions with close friends, particularly among younger users. That focus, which Snap says enables users to “foster real relationships with those who matter”, has enabled the app to maintain its growth, despite Meta […]
X’s $1 Fee Initiative Is Likely to Further Erode the Relevance of the Platform
What to make of X’s new move to charge users $1 to access basic functions in the app? To recap, yesterday, X announced that it’s launching a trial, in New Zealand and the Philippines, which will see new users required to pay a $1 annual fee to post, or engage with posts, in the app. […]
X Adds New Source Reference Requirement for Community Notes
I’m not convinced that Community Notes is capable of fulfilling the role that X is trying to wedge it into. But X seems certain that crowd-sourced fact-checking is better than any other form of establishment-biased process, and as such, it’s continuing to push notes as a solution to all of its mis- and disinformation woes, […]
Snapchat Launches New Tools To Facilitate Creator Collaborations with Brands
Snapchat has announced some new creator collaboration ad tools in the lead-up to the holiday shopping push, providing more ways to maximize brand exposure in the app. First off, Snap’s rolling out its own “Paid Partnership Tags” for sponsored posts, which will provide additional transparency in the app. As explained by Snap: “All public creators […]
X Adds New Source Reference Requirement for Community Notes
I’m not convinced that Community Notes is capable of fulfilling the role that X is trying to wedge it into. But X seems certain that crowd-sourced fact-checking is better than any other form of establishment-biased process, and as such, it’s continuing to push notes as a solution to all of its mis- and disinformation woes, […]
Snapchat Launches New Tools to Facilitate Creator Collaborations with Brands
Snapchat has announced some new creator collaboration ad tools in the lead-up to the holiday shopping push, providing more ways to maximize brand exposure in the app. First off, Snap’s rolling out its own “Paid Partnership Tags” for sponsored posts, which will provide additional transparency in the app. As explained by Snap: “All public creators […]
YouTube Takes Steps To Help Amplify Authoritative News Sources in the App
While Meta works to distance itself from news content, YouTube’s looking to provide a more comprehensive and engaging experience around breaking news events, via a new, topic-based news coverage feed, as well as a new funding initiative to help newsrooms utilize short-form content. First off, YouTube’s rolling out dedicated streams of related coverage for breaking […]
Snap Partners with Education Providers on New AR Lesson Elements
Snapchat has found another new use for its advancing AR tech, in helping to provide students with more engaging classroom learning opportunities. Via a new partnership with edtech company Inspirit, Snap’s working to create a range of new AR Lenses to augment STEM learning, which will be implemented by at least 50 schools across the […]
Meta Outlines New AI Process Designed to Replicate How Humans Perceive Images
Meta’s AI advances are getting a little more creepy, with its latest project claiming to be able to translate how the human brain perceives visual inputs, with a view to simulating human-like thinking. In its new AI research paper, Meta outlines its initial “Brain Decoding” process, which aims to simulate neuron activity, and understand how […]