Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps
Good news for social media managers, with Meta expanding the functionality of its Instagram Marketing API to enable third-party posting platforms to facilitate product tags for your promotions. Instagram’s Marketing API enables third-party platforms to provide ad scheduling and posting functionality, with this new addition providing more ways to customize your IG ads in your […]
LinkedIn Shares Monthly Active User Counts in EU as Part of DSA Compliance
Oh, LinkedIn’s not going to like this. One of the key benefits of the EU’s new DSA, at least from a broader reporting and transparency perspective, is that large social platforms operating within the EU region are now required to report their monthly active user numbers, which, for some, is the first time that they’re […]
Meta Announces Ad-Free Subscription Program in EU
It had been rumored for a while, and now, we have official confirmation that Meta will indeed be offering subscription-based, ad-free versions of Facebook and Instagram. But only to EU users. As part of its compliance with evolving privacy regulations in the EU, Meta’s looking to essentially side-step the new GDPR requirements by providing all […]
TikTok Shares Tips to Help Marketers Maximize Their ‘Q5’ Sales Initiatives
Have you mapped out your holiday marketing plan as yet? What about Q5, the period in between Christmas and midway into January, which presents a whole range of additional opportunities as users engage in the holiday spirit? That’s the focus of TikTok’s latest marketing guide, which provides a range of insights and tips to help […]
Instagram Expands Marketing API to Facilitate Product Tagging via Third Party Apps
Good news for social media managers, with Meta expanding the functionality of its Instagram Marketing API to enable third-party posting platforms to facilitate product tags for your promotions. Instagram’s Marketing API enables third-party platforms to provide ad scheduling and posting functionality, with this new addition providing more ways to customize your IG ads in your […]
Pinterest Reports Steady Growth in Users and Revenue in Q3
Pinterest has published its latest quarterly performance update, showing a solid increase in active users, and steady revenue growth, underlining its rising relevance, and value, for millions of users. First off, on audience. Pinterest added 17 million more monthly actives in the period, taking it to 482 million MAU. That’s Pinterest’s highest-ever MAU count, beating […]
Meta Expands its Paid Verification for Business Program to Canadian Brands
Canadian businesses will be the next ones that’ll be able to buy a blue checkmark on Facebook and Instagram, with Meta expanding its Meta Verified for Business program to Canadian brands from this week. Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification […]
Meta Experiments with Custom AI Chatbot Creation In-Stream
Seems like someone at Meta is a big fan of the movie “Her”. Last month, Meta announced its new, celebrity-influenced AI chatbot models, which you can interact with via Messenger, WhatsApp and IG Direct. As part of that, Meta also noted that, soon, users will also be able to create their own chatbots, modeled on […]
Met Expands its Paid Verification for Business Program to Canadian Brands
Canadian businesses will be the next ones that’ll be able to buy a blue checkmark on Facebook and Instagram, with Meta expanding its Meta Verified for Business program to Canadian brands from this week. Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification […]
TikTok Reports Users by Region in the EU as Part of New DSA Reporting Requirements
This is interesting. Under the EU’s new Digital Services Act (DSA) regulations, large online platforms, including the biggest social apps, now need to provide regular updates on their active users in the EU region, along with various other key transparency updates. Which TikTok reported this week, providing new insights into how many people are using […]