X Says Posts Corrected by Community Notes Will Be Ineligible for Revenue Share
Conceptually, this should be a positive step, but in practice, the outcome could be much different. Today, X owner Elon Musk has announced a change to X’s creator ad revenue share program, in order to stop participants sharing sensationalized, divisive, and sometimes fake reports, with a view to sparking more responses, and thus, increasing their […]
Threads is Developing an API, Though Remains Wary of News Content Influence
As Threads continues to steadily gain momentum, it’s also looking to add more features to fuel more engagement, and essentially reach parity with X, and other social apps. In order to do that, it needs to add DMs, which it seems to be working on, and hashtags, another highly requested feature, which Instagram chief Adam […]
Threads is Developing an API, Though it Remains Wary of the Influence of News Content
As Threads continues to steadily gain momentum, it’s also looking to add more features to fuel more engagement, and essentially reach parity with X, and other social apps. In order to do that, it needs to add DMs, which it seems to be working on, and hashtags, another highly requested feature, which Instagram chief Adam […]
X Says That Posts Corrected by Community Notes Will Now Be Ineligible for Revenue Share
Conceptually, this should be a positive step, but in practice, the outcome could be much different. Today, X owner Elon Musk has announced a change to X’s creator ad revenue share program, in order to stop participants sharing sensationalized, divisive, and sometimes fake reports, with a view to sparking more responses, and thus, increasing their […]
TikTok Reports Users by Region in the EU as Part of New DSA Reporting Requirements
This is interesting. Under the E.U.’s new Digital Services Act (DSA) regulations, large online platforms, including the biggest social apps, now need to provide regular updates on their active users in the E.U. region, along with various other key transparency updates. Which TikTok reported this week, providing new insights into how many people are using […]
Instagram Tests Collaborative Carousel Posts
After testing it internally over the last few months, Instagram has now launched a new, live test of its collaborative posts option, which will enable others to contribute to carousel feed posts, providing a new engagement option in the app. As you can see in this example, with this new option, users will have the […]
X Launches New Price Tiers for X Premium, Including an Ad-Free ‘Premium+‘
As promised by Elon Musk, X has now released two new tiers for its X Premium subscription offering, as it works to get more people paying to use the app. The new tiers will supplement the current X Premium package, with “Premium+”, priced at $US16 per month, offering an ad-free X experience, and “Premium Basic”, […]
The Top Social Media Marketing Events of 2024
Social media has impacted almost every business imaginable and large industry events provide one of the best ways for those in the field to learn new skills and connect with colleagues. While the return to many post-pandemic activities is likely to heighten interest for in-person events, hybrid events are here to stay, especially as travel […]
Threads Adds Polls and Gifs as It Continues To Expand Its Engagement Options
Threads continues to roll out more updates, this time with the addition of GIFs and polls in-stream. As announced by Meta CEO Mark Zuckerberg, Threads users are now able to add GIFs, providing another way to enhance your Threads posts. As you can see in this sequence, users will now see a new GIF icon […]
Instagram Makes Reminder Ads Available for Stories Placement
Instagram has announced some new updates for its Reminder Ads, which enable users to opt into receiving reminders for upcoming launches, events, etc. As you can see in this example, Reminder Ads, which were originally launched back in March, provide a simple process to sign up for reminders in the app. Which makes sense. Because […]