TikTok Launches New Guide for Fashion Marketers
TikTok has published a new marketing guide for fashion brands, which includes a heap of audience insights, tips, and case study examples to help get your TikTok marketing strategy on the right track. It could be a key guide in formulating a more effective approach to the short video platform, which, given TikTok’s popularity, could […]
TikTok Announces New Integration with Salesforce Marketing Cloud
TikTok has announced a new integration with Salesforce Marketing Cloud, which will enable TikTok advertisers to easily transfer the leads generated by their marketing campaigns directly to Salesforce, making it easier to action relevant data and insights. That, effectively, will bring more TikTok insights direct to your CRM, which will streamline the process of managing […]
Google Highlights Top Halloween Search Trends with ‘Frightgeist’
Looking to glean some insights into the key Halloween trends of the season, based on Google Search activity? Google recently updated its “Frightgeist” mini-site for 2023, which provides an interactive overview of the key trends of note for spooky season. Though you probably don’t need it, you likely already know the top costume trend of […]
Meta Adds New API Elements to Provide Expanded Posting Capacity in Third Party Management Apps
Instagram’s adding some new elements into its Instagram and Reels APIs, in order to provide more posting functionality via third-party apps. First off, Instagram’s adding its new collaborative posting process as an additional element within the API integration, which will mean that you’ll soon be able to publish collaborative posts via third-party social management apps. […]
Google Launches New Domain Extension For More Unique URLs
Google has announced a new domain extension type, which could be another way to generate more interest and traffic for some brands. The new domain extension is .ing, which will enable you to construct various adverb-inspired URLs for your business. As explained by Google: “This top-level domain is ready for whatever you’re interested in, whether […]
Meta Announces Ad-Free Subscription Program in EU
It had been rumored for a while, and now, we have official confirmation that Meta will indeed be offering subscription-based, ad-free versions of Facebook and Instagram. But only to EU users. As part of its compliance with evolving privacy regulations in the EU, Meta’s looking to essentially side-step the new GDPR requirements by providing all […]
TikTok Shares Tips To Help Marketers Maximize Their ‘Q5’ Sales Initiatives
Have you mapped out your holiday marketing plan as yet? What about Q5, the period in between Christmas and midway into January, which presents a whole range of additional opportunities as users engage in the holiday spirit? That’s the focus of TikTok’s latest marketing guide, which provides a range of insights and tips to help […]
Meta Expands Its Paid Verification for Business Program To Canadian Brands
Canadian businesses will be the next ones that’ll be able to buy a blue checkmark on Facebook and Instagram, with Meta expanding its Meta Verified for Business program to Canadian brands from this week. Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification […]
Meta Experiments With Custom AI Chatbot Creation In-Stream
Seems like someone at Meta is a big fan of the movie “Her”. Last month, Meta announced its new, celebrity-influenced AI chatbot models, which you can interact with via Messenger, WhatsApp and IG Direct. As part of that, Meta also noted that, soon, users will also be able to create their own chatbots, modeled on […]
Pinterest Reports Steady Q3 Users and Revenue Growth
Pinterest has published its latest quarterly performance update, showing a solid increase in active users, and steady revenue growth, underlining its rising relevance, and value, for millions of users. First off, on audience. Pinterest added 17 million more monthly actives in the period, taking it to 482 million MAU. That’s Pinterest’s highest-ever MAU count, beating […]