Google Shares the Top 100 Most Search Products of 2023, Adds New Holiday Shopping Tools
Not sure what to get for your family members this Christmas? This will help. Today, Google has unveiled its Top 100 listing for 2023, which highlights all of the most searched-for products, across various categories, over the past year. The mini-site enables you to explore the latest trends by product category, trend, and price point, […]
Meta Launches Initial Test of Read Receipts Opt-Out in DMs
This will be a welcome update for many IG and Facebook users. Today, Meta has announced that you’ll soon have the option to switch off read receipts for your DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender in message streams. As you can see in this example, […]
Instagram Will Now Let You Highlight Post Replies in Stories
Instagram has added another new interaction option, this time via a new way to share post replies to IG Stories, which could help to drive more community engagement. As you can see in this example, now, when you swipe across on a reply, you’ll have the option to share it to a Story. The comment […]
Meta Joins New initiative to Expand the Detection and Enforcement of Child Abuse Content
As part of its ongoing efforts to protect young users in its apps, Meta has today announced that it’s signed on to become a founding member of a new initiative called “Project Lantern” which will see various online platforms working together to track and respond to incidents of child abuse. Overseen by the Tech Coalition, […]
TikTok Launches Updated Events API to Facilitate Campaign Performance Tracking
TikTok has announced an updated Events API, which will enable advertisers to better track their ad campaign performance in a more secure and enclosed way, by directly connecting their internal data with TikTok’s systems. The new Events API facilitates server-to-server (S2S) integration with TikTok, which then enables advertisers to cross-match their internal data with TikTok […]
Google Makes its Generative AI Ad Tools Available to More Ad Partners
After announcing its coming slate of generative AI features for ads back in May, Google has now announced that these new tools are being rolled out in beta to all Performance Max users in the U.S., as we head into the holiday season. Google’s generative AI tools, originally announced at its Marketing Live event, include […]
TikTok Adds More Local Agencies into its Marketing Partner Program
TikTok has announced an expansion of its TikTok Marketing Partners Program, with ad agencies now added into the mix, providing more direction towards local experts in TikTok campaign creation. TikTok has been running a test of the program with ad agency partners in Asia, and now, it’s launched the first stage of its global rollout […]
Meta Implements New Restrictions on the Use of Generative AI in Political Ads
Meta’s implementing some new restrictions on the use of its generative AI features for ads, with political advertisers now banned from using the new tools, including background generation and image outcropping, due to concerns that they may contribute to the spread of misinformation. Various analysts have raised concerns about the coming onslaught of AI-generated misinformation, […]
Meta Adds New Tools To Provide More Opportunity for Creators in the Holiday Period
With the holiday season fast approaching, which will see more people turning to their devices for entertainment, Meta’s looking to help creators capitalize on the opportunity, by providing new incentives within its creator offerings, including an expansion of digital gifts, new ways to promote your account, a holiday bonus program, and more. First off, on […]
YouTube Tests New Generative AI Elements, Including an In-Stream Chatbot
YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you to ask questions about the videos that you watch. First off, on comment summaries, in […]