New Backend Code Suggests Threads May be Coming to EU Users Soon
Okay, there’s nothing to get excited about yet, it doesn’t really mean anything, it could be nothing, etc. But… As you can see in this screenshot, shared by app researcher Alessandro Paluzzi, Instagram *appears* to be preparing for the pending launch of Threads in Europe, which has thus far proven challenging amid evolving data privacy […]
Instagram Unveils its “Creators of Tomorrow” Showcase of Top Creative Talent
Instagram’s looking to highlight some of the top emerging creators in the app, as part of parent company Meta’s ongoing push to establish stronger bonds with the creator community, which, ideally, will see more of them posting more original content to its apps. Instagram’s latest initiative on this front is its “Creators of Tomorrow” listing, […]
LinkedIn Launches New Ad Campaign Which Highlights the Confusion Around B2B Buzzwords
Marketers will feel this one. LinkedIn has launched a new marketing campaign which focuses on the complexities of B2B marketing, and how people outside of the industry have no clue what we’re talking about. LinkedIn’s “No One Knows What You Do” campaign highlights various stories of often misunderstood elements of modern B2B selling. Which, for […]
Meta Outlines New Rules on the Use of AI-Generated Content in Political Ads
After updating its terms around the use of AI in political ads earlier this week, Meta has now clarified its stance, with a new set of rules around the use of generative AI in certain promotions. As per Meta: “We’re announcing a new policy to help people understand when a social issue, election, or political […]
TikTok Announces New Partnership with Rockerbox to Improve Campaign Attribution Tracking
As we head into the holiday season, and more marketers are looking its way, TikTok has announced a new partnership with attribution platform Rockerbox, in order to provide more advanced insight into TikTok campaign performance, via additional analytics from Rockerbox’s insights. Rockerbox provides more direct performance data, so you can better link your TikTok campaigns […]
TikTok Adds More Local Agencies to Its Marketing Partner Program
TikTok has announced an expansion of its TikTok Marketing Partners Program, with ad agencies now added into the mix, providing more direction towards local experts in TikTok campaign creation. TikTok has been running a test of the program with ad agency partners in Asia, and now, it’s launched the first stage of its global rollout […]
TikTok Launches Updated Events API To Facilitate Campaign Performance Tracking
TikTok has announced an updated Events API, which will enable advertisers to better track their ad campaign performance in a more secure and enclosed way, by directly connecting their internal data with TikTok’s systems. The new Events API facilitates server-to-server (S2S) integration with TikTok, which then enables advertisers to cross-match their internal data with TikTok […]
Meta Joins Initiative To Expand the Detection and Enforcement of Child Abuse Content
As part of its ongoing efforts to protect young users in its apps, Meta has today announced that it’s signed on to become a founding member of a new initiative called “Project Lantern” which will see various online platforms working together to track and respond to incidents of child abuse. Overseen by the Tech Coalition, […]
Meta Launches Initial Test of Read Receipts Opt-Out in DMs
This will be a welcome update for many IG and Facebook users. Today, Meta has announced that you’ll soon have the option to switch off read receipts for your DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender in message streams. As you can see in this example, […]
Instagram Will Now Let You Highlight Post Replies in Stories
Instagram has added another new interaction option, this time via a new way to share post replies to IG Stories, which could help to drive more community engagement. As you can see in this example, now, when you swipe across on a reply, you’ll have the option to share it to a Story. The comment […]