New Report Highlights Key Social Media Marketing Trends of Note for 2024
Looking to map out your social media marketing approach for 2024? This will help. Today, Hootsuite has published its latest social trends report, based on insights from over 4,200 marketers, and 4,500 consumers, which highlights some of the key concerns, and opportunities, emerging in the sector. You can download the full, 41-page report here, but […]
YouTube Announces New Tagging Requirements for AI-Generated Content
YouTube is the latest platform to implement labels on AI-generated content, with the video leader looking to get ahead of the expected generative AI wave with new tagging requirements for creators. As explained by YouTube: “Over the coming months, we’ll introduce updates that inform viewers when the content they’re seeing is synthetic. Specifically, we’ll require […]
TikTok Announces New Holiday Marketing Webinar for SMBs
Looking to use TikTok in your holiday marketing push? This could help. This week, TikTok is running a webinar event, via TikTok Live, which will highlight how several small businesses have used the app to great effect within their outreach. As explained by TikTok: “As small business owners prepare for the biggest shopping season of […]
Threads Appears to Be Developing Hashtag Support, Based on New Back-End Insights
If you really want hashtags on Threads, and you really want the app to be as close of a replica to what Twitter once was as possible, then this will be a welcome sight. As you can see in this image, posted by app researcher Alessandro Paluzzi, the Threads team does indeed appear to be […]
How Is Elon’s X Project Performing? Analyzing Recent Claims About the App
Is Elon Musk’s X project succeeding, or is the platform losing audience and advertisers rapidly, on its way to a hard landing sometime in the near future? Here’s the truth: Nobody outside of X knows what’s truly going on inside the platform itself, so any claim that X is failing, succeeding, or otherwise is based […]
Threads Rolls Out Toggle to Opt Out of Having Posts Visible on Facebook and IG
Good news for Threads users, with Meta now rolling out a new toggle that’ll enable you to opt out of having your Threads posts displayed in highlight modules on Facebook and Instagram. As part of Meta’s expanded effort to promote Threads, it’s been highlighting Threads posts from people and profiles that people may know in […]
TikTok Says It Is Not Fueling Partisan Trends Related to the Israel-Hamas War
TikTok is not happy with the suggestion that its algorithms are helping to amplify content about the Israel-Hamas war, or that it may even be talking sides, with the platform posting a 1,300 word overview which explains why its systems are not biased, and are not seeding pro-Palestine content. That’s been suggested by some U.S. […]
Threads Adds Option to Delete Profile Without Impacting IG Presence
The Threads team is addressing one of the biggest initial user concerns with the app, with Threads users now able to delete their Threads profile independent of their Instagram presence. As you can see in this screenshot, shared by Instagram chief Adam Mosseri, there’s now an updated process in your Threads settings (under “Account”/”Delete or […]
TikTok Announces LIVE Fest to Highlight Top Streaming Talent
TikTok really wants live-stream commerce to become a thing in the app, just as it has in the Chinese version, so it’s trying to push live content wherever it can, in the hopes of maximizing interest, and driving expanded engagement around in-the-moment broadcasts. TikTok’s latest initiative on this front is a new “LIVE Fest” in-app […]
Instagram Updates Reels Composer UI to Provide More Creation Options
Facebook referral traffic is tanking, but you know what’s doing really well? Reels continue to be the key focus for both Facebook and Instagram, with Meta’s increasingly relevant AI-recommended Reels in-stream helping to get the growth of both apps back on track. Indeed, Instagram chief Adam Mosseri recently noted that Reels now account for 50% […]