Instagram Updates the Reels Composer UI to Provide More Creation Options
Facebook referral traffic is tanking, but you know what’s doing really well? Reels continue to be the key focus for both Facebook and Instagram, with Meta’s increasingly relevant AI-recommended Reels in-stream helping to get the growth of both apps back on track. Indeed, Instagram chief Adam Mosseri recently noted that Reels now account for 50% […]
TikTok Announces ‘LIVE Fest’ to Highlight Top Streaming Talent in the App
TikTok really wants live-stream commerce to become a thing in the app, just as it has in the Chinese version, so it’s trying to push live content wherever it can, in the hopes of maximizing interest, and driving expanded engagement around in-the-moment broadcasts. TikTok’s latest initiative on this front is a new “LIVE Fest” in-app […]
Threads Adds Option to Delete Your Threads Profile Without Impacting Your IG Presence
The Threads team is addressing one of the biggest initial user concerns with the app, with Threads users now able to delete their Threads profile independent of their Instagram presence. As you can see in this screenshot, shared by Instagram chief Adam Mosseri, there’s now an updated process in your Threads settings (under “Account”/”Delete or […]
WhatsApp Adds New Audio Chat Option for Groups
WhatsApp is rolling out a new option that will better facilitate audio calls within group chats, by enabling users to start an audio room that other members can join. As you can see in this overview, the new process is essentially Meta’s audio rooms option within WhatsApp chat groups, enabling any group chat member to […]
Threads Appears to be Developing Hashtag Support, Based on New Back-End Insights
If you really want hashtags on Threads, and you really want the app to be as close of a replica to what Twitter once was as possible, then this will be a welcome sight. As you can see in this image, posted by app researcher Alessandro Paluzzi, the Threads team does indeed appear to be […]
TikTok Says That it is Not Fueling Partisan Trends Related to the Israel-Hamas War
TikTok is not happy with the suggestion that its algorithms are helping to amplify content about the Israel-Hamas war, or that it may even be talking sides, with the platform posting a 1,300 word overview which explains why its systems are not biased, and are not seeding pro-Palestine content. That’s been suggested by some U.S. […]
Threads Rolls Out New Toggle to Opt Out of Having Your Posts Shown on Facebook and IG
Good news for Threads users, with Meta now rolling out a new toggle that’ll enable you to opt out of having your Threads posts displayed in highlight modules on Facebook and Instagram. As part of Meta’s expanded effort to promote Threads, it’s been highlighting Threads posts from people and profiles that people may know in […]
How is Elon’s ‘X’ Project Performing? Analyzing Recent Claims About the App
Is Elon Musk’s X project succeeding, or is the platform losing audience and advertisers rapidly, on its way to a hard landing sometime in the near future? Here’s the truth: Nobody outside of X knows what’s truly going on inside the platform itself, so any claim that X is failing, succeeding, or otherwise is based […]
TikTok Announces New Holiday Marketing Webinar for SMBs
Looking to use TikTok in your holiday marketing push? This could help. This week, TikTok is running a webinar event, via TikTok Live, which will highlight how several small businesses have used the app to great effect within their outreach. As explained by TikTok: “As small business owners prepare for the biggest shopping season of […]
Instagram Tests New Elements for Enclosed Group Sharing
Instagram continues to lean into more private sharing, with a series of new updates in testing that will provide more ways for users to interact in smaller groups. First off, Instagram’s testing new ways to respond to inbox Notes, with users in the test pool now able to reply to Notes with audio clips, photos, […]