Meta Launches New Creation Option for Reels and Stories
With the holiday season fast approaching, Meta’s pumping out as many updates for creators as it can, in the hopes of encouraging people to post to its apps as much as possible over the break. Today, Meta’s unveiled a range of new updates for Instagram and Facebook creation, with a focus on Reels and Stories, […]
New Report Highlights Key Social Media Marketing Trends for 2024
Looking to map out your social media marketing approach for 2024? This will help. Today, Hootsuite has published its latest social trends report, based on insights from over 4,200 marketers, and 4,500 consumers, which highlights some of the key concerns, and opportunities, emerging in the sector. You can download the full, 41-page report here, but […]
Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only
While Instagram actually started rolling this out with selected users back in September, it’s now officially announced that all users will be able to share feed posts and Reels with a selected group of people that they’ve added to their “Close Friends” list. As you can see in this example, you’ll now be able to […]
TikTok Launches Integration With Music Streaming Platforms
TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service. As you can see in this sequence, now, when you hear […]
Instagram Rolls Out Achievement Awards for Creator Milestones
Instagram’s trying out another way to incentivize creators, with a new “Achievements” display, available in “Creator Mode” in the app, which allocates different badges for engagement milestones, like reaching 100 total post likes, 1,000 video plays, and more. As you can see in these screenshots, shared by influencer marketing expert Lia Haberman, the new “Achievements” […]
Instagram’s Experimenting With a New Notes Wonder Wall for User Profiles
With its DM Notes feature becoming something of a surprise hit for the app, particularly among younger users, Instagram’s now looking for more ways to integrate Notes into more elements, in order to capitalize on the engagement benefits of the text-based conversational prompts. That, seemingly, could soon see Instagram add Notes to user profiles, with […]
Meta’s Ad-Free Subscription Package Restricts Capacity To Run Ads in Its Apps
Here’s a little detail that E.U. users may have missed when signing up for Meta’s new ad-free subscription option. As per Meta’s documentation, not only will you no longer see ads in your own feed as a result of paying €9.99 per month, but you also won’t be able to run ads, or boost posts […]
X Defends Enforcement Actions Around the Israel-Hamas War, Amid Concerns Around its New Approach
Yesterday, TikTok came out with a detailed defense of its efforts to police misinformation around the Israel-Hamas war, amid accusations of bias and trend interference. And today, X has addressed the same, after a new report suggested that the Elon Musk-owned platform, under its updated approach to moderation, is failing to remove the majority of […]
TikTok Launches New Integration with Music Streaming Platforms
TikTok’s looking to further solidify its connection to the recording industry via a new “Add to Music App” option in the app, which will enable you to add tracks that you hear in TikTok clips to your music library on your preferred streaming service. As you can see in this sequence, now, when you hear […]
Instagram Rolls Out Option to Share Reels and Feed Posts with ‘Close Friends’ Only
While Instagram actually started rolling this out with selected users back in September, it’s now officially announced that all users will be able to share feed posts and Reels with a selected group of people that they’ve added to their “Close Friends” list. As you can see in this example, you’ll now be able to […]