WhatsApp Launches Topic-Based ‘Channels’ in More Regions
After initially launching WhatsApp Channels in Colombia and Singapore back in June, WhatsApp is now bringing its new group chat option to more regions, with users in 150 markets now able to access Channels in the app. As per the video, Channels is a one-way broadcast service that enables users to stay up to date […]
Pinterest Unveils New Ad Tools and Creative Options at ‘Pinterest Presents’ Event
Pinterest held its annual “Pinterest Presents” advertiser event today, in which it showcased a range of new ad products and display options, including Showcase ads, a new ad creation option, “Collages” for Pins, and more. First off, Pinterest has announced that it’s making its “Premiere Spotlight” ad units available in more places in the app. […]
LinkedIn Adds New Generative AI Search Tools to Sales Navigator, Makes AI Courses Available for Free
LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you can see in this example, LinkedIn’s first new element is a “Filter with AI” table, […]
Meta Partners with US Universities on New Metaverse Education Initiatives
Meta’s looking to generate more interest in its metaverse vision, by collaborating with 15 U.S. universities to facilitate classes in virtual reality, and examine how immersive technologies, including VR and AR, can contribute to the future of education. The new program will facilitate a range of new learning opportunities, with a view to broader adoption […]
YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content
Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming has seen a big surge over the past year: “There were over 1000 times more […]
Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts
How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought to find out with its latest research report, for which it interviewed a range of marketing leaders from around the world to get their thoughts on the evolving digital […]
TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads
While TikTok has become a key discovery platform, even rivaling Google for product discovery among some audience groups, current ad measurement solutions don’t always account for its influence, because of how people use the app. In fact, TikTok says that last-click attribution models significantly underreport the role that it plays in the process, because TikTok […]
New Report Looks at Evolving Consumer Expectations of Social Media Marketing
Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over 1,800 social media users, and 900 marketers across the U.S. and the U.K., giving it […]
New Report Looks at the Key Challenges that Social Media Marketers Face in 2023
Social media managers are regularly asked to take on a number of different roles, based on the evolution of platforms, the development of new strategies, target audience, staffing situations, etc. But it’s that variation that often makes the job so interesting, according to the latest survey from Hootsuite, which incorporates a range of insights from […]
Google Adds New AI Tool to Help Maximize Video Ad Performance
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and provide feedback on how to improve performance, based on Google’s best practices and requirements. As explained by Google: “To help customers better optimize their ads, […]