Google Adds New AI Tool to Help Maximize Video Ad Performance
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and provide feedback on how to improve performance, based on Google’s best practices and requirements. As explained by Google: “To help customers better optimize their ads, […]
New Report Looks at the Key Challenges that Social Media Marketers Face in 2023
Social media managers are regularly asked to take on a number of different roles, based on the evolution of platforms, the development of new strategies, target audience, staffing situations, etc. But it’s that variation that often makes the job so interesting, according to the latest survey from Hootsuite, which incorporates a range of insights from […]
New Report Looks at Evolving Consumer Expectations of Social Media Marketing
Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over 1,800 social media users, and 900 marketers across the U.S. and the U.K., giving it […]
TikTok Says That Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads
While TikTok has become a key discovery platform, even rivaling Google for product discovery among some audience groups, current ad measurement solutions don’t always account for its influence, because of how people use the app. In fact, TikTok says that last-click attribution models significantly underreport the role that it plays in the process, because TikTok […]
Meta is Developing its Own LLM to Compete with OpenAI
Meta’s looking to make a bigger push into generative AI, via a new LLM system that it hopes will make it the leader in the AI race. According to The Wall Street Journal, Meta’s currently building a new AI system, which it hopes will eventually rival OpenAI’s GPT systems in compute power and complexity. The […]
Meta Partners with US Universities on New Metaverse Education Initiatives
Meta’s looking to generate more interest in its metaverse vision, by collaborating with 15 U.S. universities to facilitate classes in virtual reality, and examine how immersive technologies, including VR and AR, can contribute to the future of education. The new program will facilitate a range of new learning opportunities, with a view to broader adoption […]
YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content
Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming has seen a big surge over the past year: “There were over 1000 times more […]
Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts
How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought to find out with its latest research report, for which it interviewed a range of marketing leaders from around the world to get their thoughts on the evolving digital […]
TikTok Launches In-Stream Shops to All U.S. Retailers, its Latest eCommerce Push
TikTok’s ramping up its next in-steam shopping push, with all U.S. businesses now able to activate TikTok Shops on their profiles. Originally launched with selected U.S. retailers back in February, TikTok is now expanding its in-stream shopping push, which has also seen the app shut down its Storefront Shopify connection feature, in order to push […]
X is Reportedly Throttling Links to Certain Publications
This probably slots into the ‘not at all surprising’ basket, but new reports have indicated that X has been throttling links to the New York Times of late, which is one of many publications that X owner Elon Musk has publicly criticized in his many, many rants about the bias of mainstream media. As reported […]