Reddit Publishes New Guide to Key Ads Best Practices
Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a key destination for more than 57 million people every day, via dedicated, engaged subreddits that […]
TikTok Officially Launches New In-Stream Labels for AI Generated Content
After testing them out with selected users over the past few weeks, TikTok is now officially launching its new in-stream labels for AI-generated content, which will provide an extra level of transparency in the app. As you can see in this example, TikTok will now require users who’ve used AI to create a post in […]
TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns
TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion. TikTok’s Attribution Analytics, built into the TikTok Ad Manager platform, will provide more in-depth insight into how your campaigns are driving engagement and response, via various new […]
Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up
X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing X with an alternate revenue stream. Thus far, X Premium take-up has remained very low, […]
YouTube Adds New Clips Insights to Further Inform Content Strategy
YouTube’s added another insights element within YouTube Studio, which will now enable you to see how many clips have been created from your uploads, and how many views those clips have subsequently generated. As you can see in this example, posted by YouTube CEO Neal Mohan, in the new ‘Clips’ section within YouTube Studio, you’ll […]
LinkedIn Offers New Coding Courses for Free, Providing Advanced Learning Opportunities
Have you ever thought about learning code, or the basics of coding, in order to improve your knowledge of online systems? If so, then this could be the sign that you need. Today, LinkedIn has announced that via its partnership with CoderPad, it’s launching 33 new software development courses and interactive coding exercises, which are […]
The Next Iteration of Meta’s Ray-Ban Stories Glasses Are Close to Launch
With Meta’s 2023 “Connect” AR/VR conference coming up in just over a week, it comes as little surprise to see the next iteration of its Ray-Ban Stories glasses appearing in the FCC’s product ID listings, which is a key, final step before the product is actually released in stores. As spotted by Janko Roettgers, a […]
X Adds New Community Notes Navigation Module to Increase Awareness of Disputed Claims
While it’s unlikely to be the moderation solution that Elon Musk seems to portray, X continues to develop its Community Notes contextual information feature, which enables X users that are approved contributors to the program to add additional explainers and reference points to any post in the app, helping to improve understanding, and limit the […]
Meta Provides Tips on How to Maximize Your Carousel Ads [Infographic]
Still considering your options for your holiday promotions? Carousel ads on Facebook and Instagram could be a valuable driver, leaning into the side-swiping, narrative flow of Stories, while also promoting a range of products, all in one unit. Providing your audience with multiple options can be a great way to engage them in-stream, while also […]
Elon Musk Says X Users are Posting Fewer Posts Per Day Than People Had Been Tweeting
In among the various notes and statements that Elon Musk shared in his interview with Israeli Prime Minister Benjamin Netanyahu Monday, Musk also made some interesting remarks about X usage, and how it’s changed under his management. Musk has repeatedly stated that X continues to reach all-time highs in “device user seconds”, a vague denominator which […]