Reddit Publishes New Guide to Key Ads Best Practices
Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a key destination for more than 57 million people every day, via dedicated, engaged subreddits that […]
3 Blog Post Templates to Help Maximize Reach and Resonance [Infographic]
Struggling to pull together effective, engaging content? You could turn to ChatGPT, which may help you to some degree, but the problem with generative AI content is that it’s derivative, i.e. it’s based on a range of other blog posts and articles that have already been published. Which can work for formatting and structure, but […]
Could X Really Start Charging All Users? A Look at the Various Considerations
Is Elon Musk really going to start charging all X users to access the platform? Musk alluded to this possibility in an interview with Israeli Prime Minister Benjamin Netanyahu on Monday, though he didn’t outright say that this is going to happen. In response to a question about combating bots, Musk said that: “The single most […]
Meta’s Expanding its Paid Verification Program to Business Accounts
After originally announcing its Meta Verified program for creators back in February, Meta is now set to expand the program even further, with a new Meta Verified for Business package coming soon. As announced by the Meta team at their Conversations conference in Mumbai, Meta Verified for businesses will provide another way for brands to […]
Meta Announces New Business Tools for WhatsApp as it Continues to Expand in India
Meta continues to expand its WhatsApp business push, with some new elements announced at its second annual Conversations conference in Mumbai today. India has become a key focus on this front, with the nation now WhatsApp’s biggest usage region by far, with over 500 million users, and rising. Given its reach and ubiquity as a […]
Meta Announces New Business Tools for WhatsApp as it Continues to Expand in India
Meta continues to expand its WhatsApp business push, with some new elements announced at its second annual Conversations conference in Mumbai today. India has become a key focus on this front, with the nation now WhatsApp’s biggest usage region by far, with over 500 million users, and rising. Given its reach and ubiquity as a […]
Meta’s Expanding its Paid Verification Program to Business Accounts
After originally announcing its Meta Verified program for creators back in February, Meta is now set to expand the program even further, with a new Meta Verified for Business package coming soon. As announced by the Meta team at their Conversations conference in Mumbai, Meta Verified for businesses will provide another way for brands to […]
Could X Really Start Charging All Users? A Look at the Various Considerations
Is Elon Musk really going to start charging all X users to access the platform? Musk alluded to this possibility in an interview with Israeli Prime Minister Benjamin Netanyahu on Monday, though he didn’t outright say that this is going to happen. In response to a question about combating bots, Musk said that: “The single most […]
3 Blog Post Templates to Help Maximize Reach and Resonance [Infographic]
Struggling to pull together effective, engaging content? You could turn to ChatGPT, which may help you to some degree, but the problem with generative AI content is that it’s derivative, i.e. it’s based on a range of other blog posts and articles that have already been published. Which can work for formatting and structure, but […]
TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking
With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, and likely drive more TikTok as spend as a result. The problem with last-click attribution, […]