Snapchat Previews Coming AR and Bitmoji Additions at 2023 Beauty Summit
AR Lenses provide new potential for beauty and fashion brands, with AR tools able to facilitate direct try-on options, in the moment, with increasingly accurate depictions helping to drive more interest, and guide discovery, direct from in-app promotions. And they could be set to get a lot more engaging, and interactive, based on the latest […]
The Most-Viewed YouTube Videos of All-Time [Infographic]
This is sure to bring back some memories (also, apologies in advance if you end up with a song playing on repeat in your head). The team from Visual Capitalist have put together a listing of the most viewed YouTube videos of all time, which provides some helpful insight into what gains traction in the […]
X Shares Its Vision for the Future of the App at Its First Client Council Meeting
It’s hard to assess where X is placed right now, in terms of its long-term vision, and whether it’s even possible for the platform to become the “everything app” that its new team foresees. That, in part, is because X keeps putting out radically optimistic projections, and unprecedented usage stats and figures, which make it […]
X Announces Coming Community Features, Including Pinned Communities and Search
I don’t know that X Communities are ever going to become a major element, or a real driver of significant engagement in the app. But X is working to further amplify and expand Communities interaction, by making them easier to find, easer to join, and soon, easier to check in on as you scroll through […]
Snapchat’s Working on a New System That Would be Able to Provide a Valuation for Collectibles In-Stream
Everybody loves to watch the guys from “Pawn Stars” lowball some desperate chump into giving up his family heirloom for a quick buck. And now, it looks like Snapchat might be looking to move into a similar area, with a new patent filing showing that Snap’s developed an “image based valuation system” which would enable users […]
Meta Adds Animated Avatar Stickers in WhatsApp
Meta continues to find new ways to squeeze its digital avatars into the mix, as it looks to guide users towards the metaverse, where we’ll all be interacting via our virtual selves. At least in theory. Meta’s latest addition on this front is animated avatar stickers on WhatsApp, which is another expansion of WhatsApp’s capacity. […]
Pinterest Shares New Insights into its Evolving Personalization and Recommendation Tools
Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a huge impact on overall engagement and opportunity. This week, Pinterest held its 2023 Investor Day […]
TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns
TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion. TikTok’s Attribution Analytics, built into the TikTok Ad Manager platform, will provide more in-depth insight into how your campaigns are driving engagement and response, via various new […]
TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking
With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, and likely drive more TikTok as spend as a result. The problem with last-click attribution, […]
TikTok Officially Launches New In-Stream Labels for AI Generated Content
After testing them out with selected users over the past few weeks, TikTok is now officially launching its new in-stream labels for AI-generated content, which will provide an extra level of transparency in the app. As you can see in this example, TikTok will now require users who’ve used AI to create a post in […]