Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses
Snapchat’s moving to monetize its new “My AI” chatbot option, via a new partnership with Microsoft that will see sponsored links inserted into relevant My AI responses in the app. Snapchat recently previewed the new My AI ads at its 2023 Beauty Summit, explaining that the process will essentially match keywords to relevant promotions within […]
X’s Coming Audio and Video Calling Options are Likely to be Exclusive to X Premium Subscribers
I doubt that this will be any surprise to anybody that’s been paying attention to X’s push towards paying subscriptions over the past year. But according to a new report from TechCrunch, X’s upcoming audio and video calling features, to be built into X DMs, will be an X Premium feature only, meaning that you’ll […]
As More AI Bots Infiltrate Social Platforms, Each is Developing New Rules to Keep Up
Hey, remember how last week TikTok added new AI-generated content labels, and new rules against posting AI-generated content without them? This would be one of the reasons why: As you can see in this example, posted by social media expert Matt Navarra, TikTok’s currently seeing an influx of AI-created spam, with a simulated character presenting […]
X Previews New Elements Coming to Communities as it Looks to Drive More Niche Engagement
As X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Which makes sense. For years, the former Twitter team had been trying to work out how to encourage people […]
Pinterest Launches New Video Ad Campaign to Highlight its Value in Exploring Niches
Pinterest is launching a new video ad campaign, which aims to showcase how the platform can help you dig into specific trends and interests, via various niche concepts, under the banner of “It’s possible”. As you can see in this example, Pinterest’s new campaign highlights how the platform can facilitate idea exploration and creation, through […]
Meta Says that Threads Engagement Is Lower Than It Would Like, as It Continues to Build the App
While the Threads team continue to refine the app, in the hopes of providing a true alternative to X, the early buzz around the platform has clearly eased, which could be the beginning of the end for the Meta-owned challenger. Yet, despite this, there’s still a lot of interest there, and Threads usage is still […]
A Look at the Comparative MAU and DAU Stats for All the Major Social Apps
As X continues to evolve, and Threads looks to gain ground, the main players in the social media sphere continue to dominate our time and attention, with billions of people logging in every day to get the latest updates, entertainment, and more, primarily from a few key apps. But how significant is their hold on […]
Meta Looks Set to Unveil Its New AI Chatbots This Week, Available in Various Personas
Is anybody else disappointed at the lack of interesting, innovative generative AI tools being rolled out by social apps? Generative AI is being hailed as a milestone achievement, a turning point in tech, and something that’s set to revolutionize entire industries. Yet, social media apps have thus far struggled to expand beyond visual effects and […]
X Improves Content Reporting Flow, Making It Easier to Submit Rule-Breaking Content
X is making it much easier to report rule-breaking content in the app, with an improved reporting flow that now makes it much easier to specifically highlight your concern, in just a few clicks. As you can see in this example, the new X reporting flow now gives you more specific violations to choose from […]
89 Power Words That Will Help Your Marketing Stand Out [Infographic]
Are you looking for ways to improve the quality of your marketing copy? Want to grab attention and close more business with the words you write? The team from Jansen Communications share their copywriting tips in this infographic. They break things down as follows: Cost Superlatives Size Adjectives Verbs / adverbs FOMO Trust Check out the […]