Meta Launches Collaborative Legal Action with Louboutin Targeting Counterfeit Sellers in its Apps
This is interesting. As part of its ongoing IP enforcement efforts, Meta has teamed up with luxury fashion brand Christian Louboutin to file a joint lawsuit against an individual who had been running a counterfeiting operation from Mexico, and selling replica Louboutin products via Facebook and Instagram. As explained by Meta: “The suit, filed in the […]
WhatsApp Announces New Sponsorship Deal with Mercedes F1 team
WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in […]
Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App
While Elon Musk and X CEO Linda Yaccarino have repeatedly lauded the fact that their X project is “not boring”, I’m pretty sure that the events of this week would have them both relieved to see a period of relative boredom heading into the holiday break. Though that, of course, seems unlikely. This week, X […]
YouTube Launches New Experiment To Support AI Music Creation
As we head towards the holidays, every social app is pumping out new creative features, in the hopes of maximizing user engagement when attention is at its highest. Today, it’s YouTube’s turn to come out with a new element, in the form of what it’s calling “Dream Track”, which will enable users to create music […]
Meta Previews New Generative AI Tools To Facilitate Video and Image Creation From Text Prompts
Meta has today showcased two new generative AI projects, that will eventually enable Facebook and Instagram users to create videos from text prompts, and facilitate customized edits of images in-stream, which could have a range of valuable applications. Both projects are based on Meta’s “Emu” AI research project, which explores new ways to use generative […]
TikTok Adds In-Stream AR Effects Creation Flow, Enabling All Users To Create AR Experiences
TikTok’s launching a new AR effects creation option that’ll be built into the TikTok app itself, which will enable all users to create their own, custom AR effects and experiences, direct in stream. @effecthouse Our new mobile effect editor is here! Easily create effects, filters, mini games, and more without leaving TikTok. To get started, […]
YouTube Loosens Monetization Restrictions on Depictions of Breastfeeding and ‘Sensual Dancing’
YouTube has outlined some new updates to its ad-friendly guidelines for adult content, which will provide more monetization opportunities for a broader range of creators, but could also impact ad placement considerations for your campaigns. YouTube recently updated its advertiser-friendly content guidelines, which restrict monetization for videos that touch on certain sensitive topics, in order to […]
Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences
Snapchat says that it’s the top social media platform that users associate with joy, and a happy experience, which also makes it the best place for brands to connect with consumers in a more positive space. That’s according to a new study conducted by Mindshare, in conjunction with Snap, in which Mindshare analyzed how different […]
Google Adds More Generative AI Elements To Search
Google’s adding a new gift recommendation element into its AI-based search generative experience (SGE), which is designed to help users find more relevant product matches in the holiday push. As you can see in this example, Google’s new generative search recommendations will provide you with a range of gift ideas and overviews in different categories, […]
TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity. TikTok’s new “Engaged View-Through Attribution” (EVTA) metric will measure conversions that take place after a user views an ad for six seconds or more, but […]