Meta Shares Insight into What’s Driving Engagement on Threads
With Threads usage rising, and more brands reconsidering their presence on X (formerly Twitter), a key question that many businesses are now considering is what works on Threads, and how can you maximize your Threads presence for optimal engagement? And while much of the Threads back-end is still in development, as Meta works to scale […]
Google Unveils its Fourth Annual ‘Black Owned Friday’ Business Showcase
As part of its annual Black Friday initiative, Google has unveiled its latest showcase of Black-owned businesses and products, called “Black-Owned Friday”, which is designed to encourage shoppers to buy from smaller, local brands within their shopping process. Now in its fourth year, Google’s “Black-owned Friday” program aims to help shine a light on Black-owned […]
Pinterest Shares New Insights into The Value of the Platform for Promoting Luxury Brands
Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products. The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery […]
Major Advertisers Pull Out of X, Which Could Spark a Bigger Shift Away From the App
While Elon Musk and X CEO Linda Yaccarino have repeatedly lauded the fact that their X project is “not boring”, I’m pretty sure that the events of this week would have them both relieved to see a period of relative boredom heading into the holiday break. Though that, of course, seems unlikely. This week, X […]
Meta Launches Collaborative Legal Action With Louboutin Targeting Counterfeit Sellers
This is interesting. As part of its ongoing IP enforcement efforts, Meta has teamed up with luxury fashion brand Christian Louboutin to file a joint lawsuit against an individual who had been running a counterfeiting operation from Mexico, and selling replica Louboutin products via Facebook and Instagram. As explained by Meta: “The suit, filed in the […]
Whatsapp Announces New Sponsorship Deal With Mercedes F1 Team
WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in […]
X’s Long-Term Business Is Again Under Threat Due to Musk’s Leadership
Let’s be clear: X cannot sustain a long-running advertiser boycott. Over the weekend, various big-name advertisers announced that they would be halting their ad campaigns on X due to third-party reports which suggest that X is failing to provide adequate brand safety, along with Elon Musk’s own commentary on political issues. The former relates specifically […]
5 Email Marketing Best Practices To Get Emails Opened and Read [Infographic]
Are you looking for ways to increase the open rate of your marketing emails? Want to learn how to create content your subscribers want to read? The team from Lessiter Media shares their email marketing tips in this infographic. They break things down as follows: Email frequency From line (sender name and email address) Subject line […]
X’s Long-Term Business is Once Again Under Threat Due to Elon Musk’s Leadership
Let’s be clear: X cannot sustain a long-running advertiser boycott. Over the weekend, various big-name advertisers announced that they would be halting their ad campaigns on X due to third-party reports which suggest that X is failing to provide adequate brand safety, along with Elon Musk’s own commentary on political issues. The former relates specifically […]
5 Email Marketing Best Practices to Get Emails Opened and Read [Infographic]
Are you looking for ways to increase the open rate of your marketing emails? Want to learn how to create content your subscribers want to read? The team from Lessiter Media shares their email marketing tips in this infographic. They break things down as follows: Email frequency From line (sender name and email address) Subject line […]