Snapchat Shares New Data on the Key Drivers of Effective Brand/Creator Partnerships
Snapchat has published a new report which looks at consumer sentiment around creator content, and how people respond to paid partnerships and promotions within the app. In partnership with media intelligence agency MAGNA, Snap’s report is based on a survey of 5,000 active Snapchat users across five markets (U.S., U.K., Saudi Arabia, France, and Australia), […]
Google Looks to Enhance its AI Generated ‘Performance Max’ Ads
Google’s adding some new generative AI elements to its automated “Performance Max” ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. Performance Max campaigns utilize Google AI to create ads for you, in multiple formats, which can then be automatically served […]
Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns. Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range […]
New Report Looks at TikTok Usage Behaviors in the US
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app. Though there are some provisos to consider in this dataset. The insights are based on survey responses from 2,745 U.S. adult TikTok users, as well as usage data from 869 people who “volunteered […]
Reddit Partners with Google on New Data Sharing Deal
Google’s making a strategic move to shore up its Search business, via a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. Late last week, reports circulated that Reddit had signed a new deal to sell its data for $60 million […]
LinkedIn Shares New Guidance To Improve Your Sales Approach
LinkedIn has published a new guide to “deep sales”, and how to employ top tactics in order to maximize your sales opportunities this year. “Deep sales” and “deep sellers” in this context are salespeople who adopt the most advanced methods to maximize their performance, including the use of AI and sales intelligence tools. As […]
Pinterest Launches New Campaign To Highlight the Opportunities of Pin Ads
Pinterest has launched a new global ad campaign to promote its evolving ad tools, which takes a comedic approach to highlighting the platform’s value for marketers. As you can see, the campaign takes a movie cliché-type approach to highlighting the benefits of Pin promotions. As explained by Pinterest: “Featuring action-packed minimovies, “The P is for […]
LinkedIn Highlights Opportunities for B2C Marketers
LinkedIn’s making a new pitch to B2C marketers, based on its latest member research, which shows that LinkedIn users, in general, have more money to spend, and are also more keen to spend on luxuries than those on other platforms. Based on its 2023 “Meet the Member” research, LinkedIn has partnered with Interpret to provide […]
YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI
YouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, and Live uploads. As you can see in this example, the updated format will now […]
WhatsApp Adds New Text Formatting Options To Improve Communications
After testing them out with selected users over the past few months, WhatsApp has today officially announced its new text formatting options, which are now available on both Android and iOS. As you can see in this overview, all of your favorite text formatting options are coming to your WhatsApp chats, including numbered lists, block […]