New Report Looks at TikTok Usage Behaviors in the US
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app. Though there are some provisos to consider in this dataset. The insights are based on survey responses from 2,745 U.S. adult TikTok users, as well as usage data from 869 people who “volunteered […]
Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns. Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range […]
Google Looks to Enhance Its AI Generated Performance Max Ads
Google’s adding some new generative AI elements to its automated Performance Max ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. Performance Max campaigns utilize Google AI to create ads for you, in multiple formats, which can then be automatically served […]
Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships
Snapchat has published a new report which looks at consumer sentiment around creator content, and how people respond to paid partnerships and promotions within the app. In partnership with media intelligence agency MAGNA, Snap’s report is based on a survey of 5,000 active Snapchat users across five markets (U.S., U.K., Saudi Arabia, France, and Australia), […]
LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing
LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies on the way out, and evolving data usage regulations around the world, marketers are aware […]
Threads Tests Post Drafts and Integrated Camera In-Stream
After testing out post drafts internally over the past few weeks, the Threads team has now launched a live test of the option with selected users, while it’s also added an integrated camera function, and a new pathway to challenge its moderation rulings. First off, on drafts, one of the most-requested Threads features. Today, some […]
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing
LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies on the way out, and evolving data usage regulations around the world, marketers are aware […]
Threads Tests Post Drafts and an Integrated Camera In-Stream
After testing out post drafts internally over the past few weeks, the Threads team has now launched a live test of the option with selected users, while it’s also added an integrated camera function, and a new pathway to challenge its moderation rulings. First off, on drafts, one of the most-requested Threads features. Today, some […]