Musk Plans to Reinstate Controversial White Supremacist Account
While Elon Musk has gained many supporters for his “free speech” approach, it’s certainly not helping to win more business for X. And this could be another blow for the platform’s bottom-line performance. With ad revenue still down by 50% on pre-Elon levels at the platform formerly known as Twitter, Musk has today pledged to […]
TikTok Announces Expanded Premium Ad Placement Options
TikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place their ads alongside. TikTok’s Pulse offering enables big brands to maximize their ad placement in the app, by ensuring that their promotions appear adjacent to some of […]
Meta Implements New AI Disclosure Requirements
Meta’s taking more steps to ensure that its users are aware of AI-generated content in its apps, with a new AI-generated label option now showing up within the post composer flow, as part of its expanded AI disclosure requirements. As you can see in this example, posted by app researcher Muhammad Jalal (and shared by […]
Meta Unveils New AI-Powered Ad Tools at NewFronts 2024
Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. First off, Meta’s adding new, machine learning-powered creator recommendations for brands in Instagram’s Creator Marketplace, which will help brands find the right creators to work with on their campaigns. […]
LinkedIn Launches In-Stream Games With Competitive User Rankings
After they were spotted in testing back in March, LinkedIn has now officially launched its new in-stream games, which are designed to give LinkedIn users a break from the grind of their workday. As per the video clip, LinkedIn’s new puzzle games are intended to provide a moment of relief for professionals, while also, of […]
Snapchat Announces Generative AI Features, DM Editing
Snapchat has announced a slew of new features, with a focus on generative AI, as it seeks to keep users engaged and connected in the app. First off, Snap’s adding a new option that will enable users to create custom clothing for their Bitmoji characters, by using AI prompts. As you can see in this […]
TikTok Announces Programming for AANHPI Heritage Month
May is Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI), and to mark the occasion, TikTok has announced a new line-up of special event programming, as well as a showcase of top AANHPI creators, to help promote and share the event with its user community. First off, TikTok says that it will be showcasing […]
WhatsApp Adds Community Events to Facilitate Engagement
WhatsApp has announced some new updates for its “Communities” feature, which enables users to connect via group chats based on topics, locations, sports teams, etc. First off, WhatsApp’s adding Community Events, which will enable Community members to highlight upcoming functions and gatherings in-stream. As you can see in this example, Community Events will provide a […]
Meta Previews Batman Game for Quest VR
This could be big… Yes, Meta has announced that Batman is coming to its Quest VR experience, with the next installment of the popular Arkham video game series set to be presented in its immersive virtual environment. Which will definitely help Meta get more attention for its Quest offerings, given the popularity of Batman, and […]
Snapchat Showcases New AR Ad Tools at NewFronts 2025
Snapchat has announced a raft of new ad products as part of its New Fronts 2024 presentation, including new way to integrate AR elements into campaigns, improved AR creation options, expanded content partnerships, and more. The main focus of the presentation was AR, and the various ways in which Snap is building its AR ecosystem. […]