Clubhouse Adds New Chats to Be ‘More Like a Messaging App’
Hey, remember Clubhouse, the one-time must-have audio social platform, which generated massive buzz, to the point where people were selling invites to the app for hundreds of dollars on eBay? Remember it? Well, it seems that the Clubhouse crew is still holding out hope of rekindling the magic, with a new update that, in Clubhouse’s […]
X Experiments With Improved Discovery for Video Live-Streams
As X looks to lean more into video content, as a means to drive more engagement, it also needs to improve video discovery. That’s especially true for live broadcasts, because while followers might see a tweet (sorry, post) letting them know that a user they follow is streaming, if they miss that, there’s currently no […]
Clubhouse Adds New Chats to Be ‘More Like a Messaging App’
Hey, remember Clubhouse, the one-time must-have audio social platform, which generated massive buzz, to the point where people were selling invites to the app for hundreds of dollars on eBay? Remember it? Well, it seems that the Clubhouse crew is still holding out hope of rekindling the magic, with a new update that, in Clubhouse’s […]
X Experiments with Improved Discovery for Video Live-Streams
As X looks to lean more into video content, as a means to drive more engagement, it also needs to improve video discovery. That’s especially true for live broadcasts, because while followers might see a tweet (sorry, post) letting them know that a user they follow is streaming, if they miss that, there’s currently no […]
UK Government Removes Key Impediment to Meta’s Full Messaging Encryption Plan
Meta will now be able to take another step forward in its full messaging encryption plan, with the UK Government removing a much-debated clause from its proposed Online Safety Bill relating to the capacity to scan people’s messages for illegal content. The controversial “spy clause” within the proposed bill would have implemented a requirement for […]
Meta Takes Another Step Away From News Content With the Removal of Facebook News in More Regions
Meta’s taking another step away from news and politics, with the announcement that it’s ending Facebook News in the U.K., France, and Germany from December this year. Originally launched back in 2019, the Facebook news tab was designed to provide a more trustworthy source of news content in the app, with approved publishers partnering with […]
5 Key Tips for Luxury Brand Advertisers on LinkedIn [Infographic]
Luxury brands can achieve strong results with LinkedIn ads, and if you’re considering the potential of LinkedIn for your brand, these tips may help. In order to provide some additional guidance for luxury brand advertisers on LinkedIn, the team from VidMob recently analyzed over 2,300 luxury brand ad campaigns in the app. Based on this, […]
New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads
Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s latest influencer industry report, which looks at the key trends that are driving influencer marketing […]
TikTok Announces New Programming for Fashion Month
September is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As per TikTok: “From September 6 to October 3, join us and get your style on […]
YouTube Moves Into Mobile Games With ‘Playables’
YouTube’s looking to make a bigger push into gaming via a new “Playables” element that’s now being tested in the YouTube app, which will enable users to play simple games in-stream, as opposed to only watching gaming content. As explained by YouTube: “Playables are games that can be played directly on YouTube on both desktop […]