Meta Publishes New Guide to its AI-Driven Advantage+ Ad Campaigns
Many marketers have been seeing success with Meta’s evolving Advantage+ campaigns, which utilize AI and automation to maximize response, based on Meta’s systematic understanding of audience interests. And if you’re thinking of dipping your toes into the Advantage+ waters, then this new guide is for you. Meta recently published a new “Meta Advantage Best Practices […]
Reddit Adds More Courses to its ‘Reddit Ads Formula’ Marketer Education Platform
Reddit has announced an update to its “Reddit Ads Formula” marketing education platform, which now includes a new “Boost 2.0” certification element, which builds on its initial “Reddit Fundamentals” accreditation. Originally launched last June, Reddit’s Ads Formula platform provides a simple, step-by-step overview of Reddit’s various ad tools and options, which can be a great […]
Meta Expands Roll Out of Generative AI Features for Ad Creation
After testing them out with selected brand partners over the past five months, Meta has today announced an expanded launch of its new generative AI elements for ad creation, including text variations, background generation, and image expansion tools. As the titles suggest, each of these new elements will use generative AI to provide more creative […]
TikTok Partners With MVVO on Times Square Creative Clips Competition
Wanna’ get your TikTok clip shown in Times Square? TikTok has announced a new initiative, in partnership with MVVO Art, which will enable ad creatives to submit their work to be part of MVVO’s 2023 Ad Art Show, and have it displayed in MVVO’s showcase. Which, among other places, will be presented on a billboard […]
Reddit Updates Search Tools to Enhance Discovery
Reddit’s looking to improve discovery within the app, via some new updates to its search tools that’ll help more users find what they’re looking for faster in stream. First off, Reddit’s adding a new “Media” tab to its search results display, which will make it easier to find visual content related to your query. As […]
The ADL Resumes X Advertising After Hate Speech Clash
It seems that Elon Musk’s recent efforts to meet with community leaders and address concerns around antisemitism have appeased the Anti-Defamation League (ADL), with the organization issuing a statement today in regards to X’s progress, and its subsequent recommendations for prospective X advertisers. The ADL has come under fire from Musk in recent weeks amid concerns […]
X Is Looking To Integrate In-Stream Shopping per New Report
Despite Elon Musk and X CEO Linda Yaccarino’s eagerness to tout the future opportunities of the app, and it’s mission to become “the best, most useful platform” for consumers everywhere, the specifics of Musk’s “everything app” vision remain fairly vague, and unclear as to how exactly they’ll appeal to more users. Though we are getting […]
Yaccarino Shares New Stats on X Usage and Steady Growth
After a disastrous interview at the Code 2023 Conference last week, in which she seemed largely out of her element, X CEO Linda Yaccarino has bounced back in a new appearance at Khanference in Dallas, where Yaccarino seemed much more prepared, sharing a range of key stats on X user behavior, and where the platform […]
YouTube Expands Access To Monetization, Adds New AI Effect for Shorts
YouTube is expanding access to its Partner Program, enabling more people in more regions to qualify for monetization of their YouTube clips, while it’s also rolling out a new generative AI feature for Shorts that’ll make you look like a statue that’s been under the sea for 500 years. It’ll make more sense when I […]
X’s Updated Link Preview Format Is Now Live
Look, I’m not sure how quickly this is rolling out, and when exactly all users will see the change, nor how it will impact link previews retrospectively, which will also affect your approach. But according to Pop Base, X is now rolling out its new display of link previews in-stream, which will remove the headline […]