‘Reddit Ads Formula’ Marketer Education Platform Adds More Courses
Reddit has announced an update to its “Reddit Ads Formula” marketing education platform, which now includes a new “Boost 2.0” certification element, which builds on its initial “Reddit Fundamentals” accreditation. Originally launched last June, Reddit’s Ads Formula platform provides a simple, step-by-step overview of Reddit’s various ad tools and options, which can be a great […]
Meta Publishes New Guide to Its AI-Driven Advantage+ Ad Campaigns
Many marketers have been seeing success with Meta’s evolving Advantage+ campaigns, which utilize AI and automation to maximize response, based on Meta’s systematic understanding of audience interests. And if you’re thinking of dipping your toes into the Advantage+ waters, then this new guide is for you. Meta recently published a new “Meta Advantage Best Practices […]
Will X Stop Allowing Community Notes on Ads?
Community Notes has been one of the more interesting elements of focus under Elon Musk’s revised Twitter project, with the feature formerly known as “Birdwatch” quickly becoming a key tool in Musk’s broader plan to enable the user community to moderate their own in-app experience. In Musk’s view, Community Notes can play a key role […]
Meta Experiments With Comment Filter to Prioritize Verified Users
An emerging shift within the social media sphere is effective class division in social platform discussions, with those paying for access to apps getting higher priority and exposure for their contributions, over those who are not. Which is designed to drive more take-up of subscription packages. Both X Premium and Snapchat+ now offer varying levels […]
Instagram Rolls Out Option To Share Stories With Multiple Group Lists at Once
Instagram continues to lean into more enclosed group sharing, this time via a new option that enables you to share a Story with multiple group lists at once, so you can better curate who sees your updates. As you can see in this example, shared by Instagram chief Adam Mosseri (via his Instagram Channel), in […]
X is Looking To Launch New Tiered Premium Pricing Packages
X appears to be close to launching its new pricing tiers for X Premium, including an ad-free subscription option, with details in the back-end code of the app now pointing to three versions of the X Premium package. As you can see in this example, posted by @aaronp613 on X, the updated X codebase now […]
Meta Experiments with New Comment Filter to Prioritize Meta Verified Users
An emerging shift within the social media sphere is effective class division in social platform discussions, with those paying for access to apps getting higher priority and exposure for their contributions, over those who are not. Which is designed to drive more take-up of subscription packages. Both X Premium and Snapchat+ now offer varying levels […]
X is Looking to Launch New Tiered Pricing Packages for X Premium Subscriptions
X appears to be close to launching its new pricing tiers for X Premium, including an ad-free subscription option, with details in the back-end code of the app now pointing to three versions of the X Premium package. As you can see in this example, posted by @aaronp613 on X, the updated X codebase now […]
Instagram Rolls Out New Option to Share Stories with Multiple Group Lists at Once
Instagram continues to lean into more enclosed group sharing, this time via a new option that enables you to share a Story with multiple group lists at once, so you can better curate who sees your updates. As you can see in this example, shared by Instagram chief Adam Mosseri (via his Instagram Channel), in […]
Will X Stop Allowing Community Notes on Ads?
Community Notes has been one of the more interesting elements of focus under Elon Musk’s revised Twitter project, with the feature formerly known as “Birdwatch” quickly becoming a key tool in Musk’s broader plan to enable the user community to moderate their own in-app experience. In Musk’s view, Community Notes can play a key role […]