New Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]
While commerce hasn’t become a common element of social media app usage thus far, at least in Western nations, purchases via social apps are increasing, with a growing number of people now seemingly more willing to buy in-stream, even if they prefer dedicated commerce platforms. That’s according to a new survey conducted by The Influencer […]
X Withdraws From MRC Brand Safety Accreditation
Yeah, this is probably not the best timing. Earlier this week, X quietly withdrew from an independent audit of its ad offerings, set to be conducted by Ernst & Young, which was another step towards X gaining Media Rating Council (MRC) brand safety credentials, a key validation of its ad systems. MRC accreditation ensures that […]
X Withdraws from MRC Brand Safety Accreditation
Yeah, this is probably not the best timing. Earlier this week, X quietly withdrew from an independent audit of its ad offerings, set to be conducted by Ernst & Young, which was another step towards X gaining Media Rating Council (MRC) brand safety credentials, a key validation of its ad systems. MRC accreditation ensures that […]
New Report Looks at Why Users Are Hesitant to Make Purchases in Social Apps [Infographic]
While commerce hasn’t become a common element of social media app usage thus far, at least in Western nations, purchases via social apps are increasing, with a growing number of people now seemingly more willing to buy in-stream, even if they prefer dedicated commerce platforms. That’s according to a new survey conducted by The Influencer […]
Snapchat Tests New Ad-Free Subscription Tier for Snapchat+
As expected, more social platforms are now looking to provide higher-priced, ad-free subscription offerings, as a means to align with evolving data privacy regulations in the E.U. , while also testing the waters on just how many people might be willing to pay for an ad-free in-app experience. Snapchat is the latest to test the […]
TikTok Adds New Conversational UI to Help Guide its Algorithms on Your Preferences
The impact of ChatGPT extends beyond the interface itself, with a growing number of platforms now looking to integrate more conversational UI elements into their systems, in order to align with evolving habitual trends, which many now see as the future. TikTok is the latest to latch onto this, with a new “Customize Feed” option […]
U.S. Senators Accuse X of Profiting From Terrorist Propaganda in the App
The challenges keep coming for X, with a group of more than two dozen House Democrats in the U.S. issuing a letter that accuses the platform of “profiting off violent content by a terrorist organization”, in relation to the Israel-Hamas war. The accusations primarily relate to X’s “X Premium” subscription program, which the senators claim […]
YouTube Steps Up its Fight Against Ad Blockers with New Load Delays
YouTube continues to step up its fight against ad blockers, with the platform now confirming that it’s slowing its website load times for users who are detected as using an ad blocker when visiting the platform. YouTube has been gradually expanding its pushback against the use of ad blocking tools, even cutting some users off […]
Meta Provides Expanded Access to its Content and Library API to Facilitate Data Research
Meta’s expanding access to its updated Content Library and API tools, which will enable researchers to study Facebook and Instagram content, in order to uncover key usage trends and insights, and ideally help to better inform social platform policy. Meta has always provided a level of access to researchers, enabling them to study selected usage data, though […]
LinkedIn Shares New Insights Into Engagement With Collaborative Articles
There’s been a lot of focus on LinkedIn’s Collaborative Articles of late, which LinkedIn recently reported have now become its fastest-growing traffic driver, as more of its members look to take part in these expert insight posts. Collaborative Articles, which LinkedIn first launched back in back in March, use AI-generated prompts as a starting point […]