WhatsApp Adds Chat Lock Codes for Extra Privacy
WhatsApp has added another chat security element, with a new lock code option that users can enact to keep others out of their chats in the app. As you can see in this example, you can now apply a unique code to any of your chats, so that nobody else can access them on your […]
Reddit Provides Insights into its International Growth Efforts
Reddit has provided an overview of its international growth efforts, as it continues to re-shape its app, with a view to maximizing its business opportunities. Over the past few years, Reddit has made significant advances on this front, which began, most notably, with the removal of its most controversial subreddits back in 2020. Since then, Reddit […]
Threads Expands Keyword Search to All Regions
After launching an initial test of keyword search in selected regions back in August, Threads is now making its expanded search capacity available to all users in all markets. As you can see in this example, and as you would expect, keyword search on Threads will show you all of the posts that mention your […]
TikTok Adds New ‘Artist Accounts’ to Help promote Emerging Musicians
TikTok’s looking to further solidify its links with the music industry with the launch of a new “Artist Account” option, which will provide more tools to help musicians build their presence in the app. And while the feature is called “Artist Account”, it may as well be labeled “Musician”, because right now, all of the […]
Meta’s Set to Launch Threads in the EU Next Month
Get ready EU users, because Threads is coming, very soon. According to a new report from The Wall Street Journal, Meta’s planning on launching Threads to EU users next month, which will enable many millions more people to access its Twitter-alternative app. At launch, Threads was not made available in the EU due to evolving […]
Reddit Unveils Branding Refresh, Including an Updated ‘Snoo’ Character
After years of the same, recognizable orange logo, Reddit has unveiled a new brand refresh, which gives its well-known “Snoo” character a more stylized look. As you can see, Snoo now has more depth and a more three-dimensional look (including opposable thumbs), while the Reddit logo font has also been updated for the next generation […]
Meta Outlines Key Focus Areas in Election Safety Ahead of Coming Polls
With elections being held in several nations in 2024, Meta has reiterated its approach to tackling electoral misinformation, and how it’s looking to combat new elements, like generative AI, in regards to how it can be used to mislead voters. Meta’s President of Global Affairs Nick Clegg, a former UK Minister himself, has provided an […]
Pinterest Expands Direct Links to More Ad Campaign Types
Pinterest has announced an expansion of its direct linking options, which will provide more opportunities for brands to drive more focused, direct traffic from their Pins and Pin ads. Pinterest first announced deeplinking back in July, and enhanced direct links in September, providing more ways for brands to direct users to a specific page in […]
Meta Publishes New Guide on How To Maximize Post-Holiday Promotions
I don’t know about the increasing references to “Q5” by platform marketing teams, which is supposedly the period between late December and mid-January, providing a final opportunity to drive sales activity. Though I guess it does give some definition to the post-Christmas push. And with social platforms trying to eek out every ad dollar they […]
Pinterest Launches Live Test of New Body Type Search Filters
After announcing its new, AI-based body-type matching option back in September, Pinterest is now rolling out a live test of the option, which will enable Pinners to find more images and examples that align more specifically with their body shape. As you can see in this example, Pinterest’s body type search filter will provide a […]