Content Marketing Checklist for 2024: 24 Steps to Online Success [Infographic]
Are you looking for ways to improve your content marketing strategy? Want to cover all your bases and achieve huge online success in 2024? The team from Novum HQ share their content marketing tips in this infographic. Here are a few steps they cover: Content Goals Defined? Target Audience Researched? Content Gap Analyzed? Content Calendar Created? […]
Instagram Provides New Stories Engagement Options with Custom “Add Yours” Templates
Instagram is giving users the capacity to create their own “Add Yours” templates in the app, which will provide another way to spark engagement based on specific, selected parameters. As you can see in these example screens, you’ll now be able to create re-usable versions of your Stories formats, enabling you to put together custom […]
Snapchat May Need to Explore New Opportunities for AR Development
What comes next for Snapchat, which is still hugely popular with younger users, and is growing at a solid rate, but is also struggling to maximize revenue, and offset its rising costs, amid tougher economic conditions? This year, Snap has been forced to cut hundreds of jobs, and shelve some of its more ambitious projects […]
Instagram’s Testing the Capacity to Add Notes to Feed Posts
Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can. This week, Instagram added 2-second looping videos to Notes, providing another engagement option within its top-of-inbox prompts. And now, it’s testing another option which would enable users to […]
Threads Launches in EU, Expanding Reach of Meta’s X Rival App
The next stage for Threads has arrived, with the app now available for EU-based users, enabling millions more people to access Meta’s Twitter-like platform. The update had been widely expected, based on discoveries in the app over the last few weeks. Initially, Threads’ European launch had been delayed due to evolving EU regulations, which meant […]
Reddit Will Share New Usage Insights for Marketers at CES 2024
With the annual CES conference coming up next month, Reddit has announced its 2024 CES activation, which will see it highlight a range of new insights and usage notes, designed to help marketers make use of Reddit’s highly engaged communities. As explained by Reddit: “At CES 2024, discover how search and social features have come […]
Google Reveals Next Step Toward Removal of Tracking Cookies
Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website. As you can see in this example, with Tracking Protection, third-party data tracking will automatically […]
X Adds Incognito Mode Controls for Spaces Hosts
X is adding a new control that will enable Spaces hosts to decide if they let non logged-in and private users join their chats in the app. This week, X has added a new “Allow Incognito” setting to Spaces, which will let Spaces hosts decide which users tune into their audio discussion. As you can […]
What Is an API and How Does It Work? [Infographic]
If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more […]
What Is an API, and How Does It Work? [Infographic]
If you follow social media marketing news (which presumably you do if you’re reading this), you’ve no doubt read several stories about APIs, mostly in relation to third-party applications. But if you’re not a programmer, you may not understand what an API is, and how it relates to digital marketing systems. To provide some more […]