Meta To Remove More Detailed Targeting Options for Ad Campaigns
An important note for Facebook advertisers, with Meta announcing that it’ll be removing and/or consolidating some of its detailed ad targeting options, either because they’re not widely used, are too granular, or they relate to topics that “people may perceive as sensitive.” As explained by Meta: “Starting January 15, 2024, we’re removing or consolidating some […]
WhatsApp Adds Custom Stickers, New Text Formatting Options on Android
WhatsApp’s added a new, custom sticker creation option on iOS, which will enable you to edit images from your camera roll into your own unique visual combinations. As you can see in this example clip, the process will essentially enable you to build your own digital stickers, using existing WhatsApp add-ons and tools. To be […]
Snapchat Announces New Parental Oversight and Management Improvements
Snapchat’s rolling out some new updates to its parental control and supervision tools, which will make it easier for parents to manage their kids’ exposure levels in the app. First off, Snap’s rolling out a new overview of the safety and privacy settings of any teen user assigned to a parent under its Family Center […]
YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts
YouTube has rolled out a new option to help you reformat your long-form content into Shorts, which could be a handy option for those looking to tap into the popularity of the Shorts format. As outlined by YouTube Creator Liaison Rene Ritchie, YouTube’s new Shorts editing UI, accessible via the “Remix” option on your clips, […]
Google Cuts AR Staff Just as AR Tech Looks Set to Take a Significant Leap
It was another tough day for the tech sector yesterday, with Google announcing a new round of lay-offs, and slashing hundreds of roles from several divisions. As reported by The New York Times, the bulk of the cuts were among those working on Google Assistant, with the company now looking to re-shape the tool around […]
Snapchat Announces New Parental Oversight and Management Improvements
Snapchat’s rolling out some new updates to its parental control and supervision tools, which will make it easier for parents to manage their kids’ exposure levels in the app. First off, Snap’s rolling out a new overview of the safety and privacy settings of any teen user assigned to a parent under its Family Center […]
YouTube Adds Simplified Tools to Edit Long Form Clips into Shorts
YouTube has rolled out a new option to help you reformat your long-form content into Shorts, which could be a handy option for those looking to tap into the popularity of the Shorts format. As outlined by YouTube Creator Liaison Rene Ritchie, YouTube’s new Shorts editing UI, accessible via the “Remix” option on your clips, […]
Microsoft Launches New Generative AI Ad Creation Tool
This could be interesting. Microsoft has announced that it’s updating its Retail Media tool with a new “Creative Studio” element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts. As explained by Microsoft: “With this creative management solution, retailers and advertisers can boost creativity and productivity by […]
WhatsApp Adds Custom Stickers, New Text Formatting Options on Android
WhatsApp’s added a new, custom sticker creation option on iOS, which will enable you to edit images from your camera roll into your own unique visual combinations. As you can see in this example clip, the process will essentially enable you to build your own digital stickers, using existing WhatsApp add-ons and tools. To be […]
Meta’s Removing More Detailed Targeting Options for Ad Campaigns
An important note for Facebook advertisers, with Meta announcing that it’ll be removing and/or consolidating some of its detailed ad targeting options, either because they’re not widely used, are too granular, or they relate to topics that “people may perceive as sensitive”. As explained by Meta: “Starting January 15, 2024, we’re removing or consolidating some […]