4 Ways Social Platforms Could Look To Integrate Generative AI
Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new […]
4 Ways that Social Platforms Could Look to Integrate Generative AI
Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new […]
TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options
The next stage of TikTok is coming, with some users now seeing the option to upload 30 minute long videos in the app. As you can see in this example, shared by social media expert Matt Navarra, TikTok’s currently testing the new 30 minute upload option in the beta version of the app. Which, if […]
Instagram Tests New Group Chat Conversation Starters in Notes
What’s that? You want more updates for Instagram Notes? No problem. This week, Instagram has launched a new test of Notes prompts, which provide a new way for users to spark group chats by posing common conversation starters. So you can ask questions, and other users will then be able to see everyone else’s responses […]
X Enables Passkey Access for US Users
X is rolling out support for Passkey login, providing another way for users to access their X profiles without relying on passwords, or other less secure means. Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to […]
X Shares 2024 Marketing Calendar to Assist With Campaign Planning
Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which provides a simple, interactive overview of all the key dates and events coming up in 2024. As you can see in this example, X’s calendar display is fairly basic. […]
Reddit Launches New Ad Tips Mini-Site for SMBs
Ahead of its coming IPO, Reddit has launched a new mini-site of marketing tips for SMBs, as it looks to expand its business potential, and boost its market value. And while it’s going to be difficult for Reddit to reach its reported $15 billion valuation target, the platform is steadily improving its promotional offerings, which […]
Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance. As explained by Meta: “As of January 23rd, […]
BeReal Adds New Feed of Celebrities and Brands as it Looks to Reignite Interest
Despite seemingly losing its growth momentum, along with its status as the app of the moment, BeReal says that it’s not done just yet, with a new update set to see celebrities and brands get their own specific focus in-stream. Which could make it more of a consideration for marketers, but then again… Today, BeReal […]
The Upshot for Marketers as Top Social Media Platforms Evolve in 2024
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends. Which can also be frustrating for those trying to use these platforms for any business purpose. Facebook is the […]