New Report Shows TikTok Usage is Rising Among Teen Users, While Snapchat Remains a Key Connector
Engagement trends, in all forms, are evolving, with more of us spending more of our time online, and interacting in new environments, be it in AR, VR, through AI-influenced means, and more. Each of which will likely have the biggest impact on the next generation of consumers, in defining how they engage with each other […]
Is Threads Catching On? A Look at How The Most Followed X Profiles Are Engaging in the App
While the Threads community is slowly taking shape, which is further solidifying it as a viable alternative to Twitter/X, there are still some signs of growing pains, especially among certain interest areas, many of which are still yet to migrate across to the platform in any significant way. Which could be fine. Threads is already […]
BeReal Adds New Feed of Celebrities and Brands as It Looks To Reignite Interest
Despite seemingly losing its growth momentum, along with its status as the app of the moment, BeReal says that it’s not done just yet, with a new update set to see celebrities and brands get their own specific focus in-stream. Which could make it more of a consideration for marketers, but then again… Today, BeReal […]
TikTok Adds New ‘Cutout’ Option to Change the Background of Your Clips
TikTok’s added a handy new video editing tool which makes it easier to add an alternative background to your clips. As you can see in this example, shared by Jonah Manzano, the new “Cutout” editing option enables you to easily replace the background of your video with an alternative scene, by isolating the focus element […]
Instagram Now Lets You Opt-Out of Read Receipts for DMs
After announcing that it was coming last November, Instagram has this week rolled out the capacity for users to switch off read receipts for their DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender within message streams. As you can see in this example, you can now switch […]
Meta Launches New Teen Safety Measures to Limit Unwanted DM Contact
Meta’s looking to build on its teen user protections, with new default DM restrictions, which will further limit who can message teens in its apps, as well as new management tools for parents via its Family Center. First off, on DM restrictions. Building on its default DM controls for teens, which block adults that they […]
Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta’s adding some new measures to help brands protect their IP, with an update to its Brand Rights Protection Manager tool, which detects replicas in product listings, and a new Intellectual Property Reporting Center that will track IP violation reports, making it easier to keep tabs on concerns. First off, on Brand Rights Protection Manager. […]
Meta Looks To Get More Advertisers Utilizing Targeting Automation With API Update
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance. As explained by Meta: “As of January 23rd, […]
Reddit Launches New Ad Tips Mini-Site for SMBs
Ahead of its coming IPO, Reddit has launched a new mini-site of marketing tips for SMBs, as it looks to expand its business potential, and boost its market value. And while it’s going to be difficult for Reddit to reach its reported $15 billion valuation target, the platform is steadily improving its promotional offerings, which […]
X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles
X has announced a new expansion of its in-app job listings, with all X Premium subscribers in the U.S. now able to display open roles on their personal profiles, as well as on business pages. Up till now, X’s job listings have only been available to businesses, via X’s $1,000 per month Verification for Organizations […]