Threads Is Working On Trending Topics While Also Taking a Different Approach to Engagement
Yes, Threads is going to get a Trending Topics listing, though Instagram chief Adam Mosseri remains skeptical of the benefits of this, and other related features in the app. In an exchange on Threads about the future development of the app, Mosseri explained that they will add trending topics, as well as some other highly […]
New Report Looks at Evolving Social Media Usage Trends
YouTube remains the online video leader, while TikTok has seen a significant rise over the last two years. Which is probably not a major news flash, but it is interesting to note the latest social app usage trends, as reported by Pew Research in its new “Americans’ Social Media Use” update, which it published today. […]
What social media marketers can expect in 2024
Change is in store for social media in 2024. One of the bigger impacts is likely to come from artificial intelligence, which is poised to further transform the biggest social media platforms and the marketing space more broadly. At a tactical level, generative AI will be an important consideration for marketers because of its impact on […]
YouTube Adds Playlist Analytics, New Insights to Assist in Content Planning
YouTube has announced new analytics for Playlists, as well as some smaller tweaks and updates in YouTube Studio to help manage your YouTube content. First off, on Playlist analytics. Now, creators will see a new “Playlist” element in the “Content” tab, which will enable you to compare the performance of your playlists side-by-side. As explained […]
Threads is Working on Trending Topics, Though it’s Also Taking a Different Approach to Engagement
Yes, Threads is going to get a Trending Topics listing, though Instagram chief Adam Mosseri remains skeptical of the benefits of this, and other related features in the app. In an exchange on Threads about the future development of the app, Mosseri explained that they will add trending topics, as well as some other highly […]
New Report Looks at Evolving Social Media Usage Trends
YouTube remains the online video leader, while TikTok has seen a significant rise over the last two years. Which is probably not a major news flash, but it is interesting to note the latest social app usage trends, as reported by Pew Research in its new “Americans’ Social Media Use” update, which it published today. […]
Pinterest Publishes New Agency Guide to Pin Marketing in 2024
Pinterest has published a new “Pinterest Predicts Agency Insights Guide”, which takes a more brand-specific look at the platform’s overall predictions report, and provides additional tips for marketers looking to tap into these trends. The 26-page magazine-style guide includes a heap of pointers on how to maximize your Pin campaigns, by tapping into its data-backed […]
Reddit Announces First Conversions API Partner
As it continues to put the final elements in place ahead of its coming IPO, Reddit has today announced its first Conversions API partner, with data management platform Tealium signing on to offer a more advanced Reddit analytics offering. Tealium provides advanced data management solutions, and the integration with Reddit will facilitate more opportunities for […]
Social Media CEOs Face Tough Questions Over Child Protection in US Senate
The CEOs of Snap, Meta, X, and TikTok all appeared before the U.S. Senate Judiciary Committee today to discuss their respective efforts to combat child exploitation content in their apps. They also answered questions in regards to their ongoing development of new initiatives to better protect young users and a few Senators did not hold […]
LinkedIn Reports “Record Engagement” Once Again as it Officially Reaches a Billion Members
What a surprise, LinkedIn has once again seen “record engagement” in the latest quarter, as it continues its steady growth under parent company Microsoft. LinkedIn’s latest results, announced as part of Microsoft’s quarterly update, officially confirm that the platform is now up to a billion members, a new milestone for the app, while engagement remains […]