Snapchat Launches New Ad Campaign Pitching Itself as the ‘Antidote to Social Media’
Snapchat has launched a new promotional campaign, in which it seeks to present its platform as the anti-social media, in order to distance itself from the many issues being experienced within other apps, while also leaning into evolving online engagement trends. As you can see in this clip, Snapchat’s seeking to present its platform as […]
Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth
Will trending topics improve the overall Threads experience, and get people posting more often to the app? Today, Instagram chief Adam Mosseri has reiterated his contention that features like trending topics won’t have a big impact on Threads’ growth, though he has provided some more context as to what he does believe will be important, […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many people are watching video in the app, given that the majority of X’s usage is […]
Google Rolls Out Image Creation Within Its Bard Chatbot, Updated Visual Generation Models
Yeah, I’m not sure about Google’s various names for its generative AI products. To clarify: Bard is Google’s generative AI chatbot, much like ChatGPT Gemini is Google’s large language model (LLM) group, like GPT Imagen is Google’s AI image generation system All clear? Okay, then this paragraph from Google should now make more sense. “Last […]
Snap Is Recalling Its Pixy Drone Devices Due to Fire Risk
Hey, remember when Snapchat released that cool little drone that could fly around you as you walked and take videos for your Snaps, then fold up into a tiny square that fit into your bag? That seemed pretty cool, right? So it was something of a surprise when Snap stopped production of the device just […]
X Is Experimenting With New Options To Sort Post Replies
This could be something, or not. X is currently testing a new option that would enable you to sort the replies on any post in the app by time, engagement, or “Trending”. As you can see in this example, shared by X News Daily, the new options will provide new ways to display replies to […]
YouTube Now Has 100M Premium and Music Subscribers
In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is a huge achievement, no doubt. But still, at 2 billion total active YouTube users, that […]
Meta Posts Solid Increases in Revenue and Usage for Q4 2023
Meta has shared another solid performance report, with the company posting a 25% year-over-year increase in revenue, and a massive 201% jump in net income year-over-year for the three month period. Despite many questions around its Metaverse vision, as well as the apparent decline in popularity of Facebook, and its somewhat questionable early efforts to […]
Threads Rises to 130 Million Users, Seeing Steady Growth
Threads is growing, and engagement within Meta’s Twitter clone is on the rise, according to the latest insight shared by Meta CEO Mark Zuckerberg as part of the company’s Q4 2023 earnings announcement. Zuckerberg said that Threads now has 130 million monthly active users, and is growing steadily. As per Zuckerberg: “Threads now has more […]
X Makes its Vertical Video Feed Ads Available to All Advertisers
X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many people are watching video in the app, given that the majority of X’s usage is […]