Snapchat Announces Activations for the Super Bowl, Including AR Lenses and Spotlight Prizes
Snapchat has announced some new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game. First off, Snap’s got a new Super Bowl prediction Lens, which will enable users to test their forecasting powers around various game outcomes, and see real-time data on how […]
Snap Provides Tips for Advertisers Looking to Tap into Super Bowl Discussion
Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands can tap into the surrounding discussion and engagement. And while the findings are largely as […]
Threads is Testing a New Option to Save Posts
Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see from these example screens, for those in the test pool, Threads’ new “Save” option will […]
YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube’s taking another leaf out of TikTok’s book, with vertical live stream broadcasts now set to be displayed within the Shorts feed in the app. go live & get discovered in Shorts ✨ NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed creators: stream vertically either […]
YouTube Announces New Programming for Black History Month
YouTube has announced a new slate of programming for Black History Month, which aims to celebrate and showcase influential Black creators, and their impact on the platform. The main focus of YouTube’s Black History Month activation will be its community spotlight series, through which it’ll promote a range of platform stars. As explained by YouTube: […]
Snapchat is Now Up to 800 Million Monthly Active Users
After a not-so-great Q4 earnings report, which sent shares in the company tumbling yesterday, Snap has today revealed some good news, with its monthly active user count now up to 800 million, rising from the 750 million MAU that it reported in February last year. Well, it’s good in terms of overall figures, but there’s […]
Facebook Tests Generative AI Prompts for Better Post Captions
Thanks, I hate it. That’s the first thought that came to my mind when I saw this new feature in testing on Facebook, which enables you to create a post caption via generative AI, in order to help you come up with better content. As you can see in this example, shared by Jonah Manzano, […]
Meta Expands Its Programs To Protect Teen Users From Sextortion
Meta has announced some new protection updates for Safer Internet Day, including the expansion of its “Take it Down” program, helping users stop the spread of their intimate images online, a new guide to help teens avoid “sextortion”, and new resource prompts to assist users in need. First off, Meta’s working with the National Center […]
Decentralized Social App ‘Bluesky’ Is Now Available to All Users
If you’ve been eagerly awaiting a chance to try out Bluesky, the decentralized version of Twitter, which was originally funded by Twitter itself, now you can, with the app moving out of invite-only beta today. As you can see from these example screens, Bluesky is pretty much Twitter, just with a butterfly silhouette as its […]
Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4
It’s another mixed bag for Snap Inc. in its latest performance update, with the platform adding more users, though not in its most lucrative markets, while revenue also increased, though not at the levels expected. Thus is the theme of Snap’s performance, a yin-yang of strengths that are also weaknesses, in virtually every element. First […]