TikTok Provides Creative Strategy Tips in New Guide
Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease”. You can download the full guide here […]
Meta Begins Testing Fact Check Markers on Threads
While it doesn’t particularly want political discussion on Threads, Meta also knows that it’s going to happen either way, which is why it’s now expanding its fact-checks to Threads as well, with the first fact-check alerts spotted in-stream late last week. As you can see in this example, Threads is now displaying fact-checks in some […]
Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes
With the latest examples of generative AI video wowing people with their accuracy, they also underline the potential threat that we now face from artificial content, which could soon be used to depict unreal, yet convincing scenes that could influence people’s opinions, and their subsequent responses. Like, for example, how they vote. With this in […]
New Report Finds That X May Be Inflating its Ad Performance Results
There’s an anomaly in X’s web traffic data that’s been hurting my head in recent months. As per data from SEMRush, which measures referral traffic from Google, X saw a very sudden, and massive increase in web referrals in April last year. As you can see in this chart, web referrals to www.twitter.com went from […]
YouTube Adds New Music Remix Options for Shorts
In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for Shorts, which comes just as TikTok loses access to tracks from Universal Music due to […]
Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees
Meta’s long-running dispute with Apple over in-app payments continues, with Meta today announcing new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. As of this month, Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in app, which Meta is pushing […]
TikTok Publishes New Report Into Mobile Game Marketing Trends
Gaming is a central pillar of modern web culture, which, given our increasing reliance on digital connection, is now culture more generally, and as such, it’s important to consider the role that gaming plays in modern discourse and connection, and how you can tap into that, where possible, for your own promotions. That’s the focus […]
Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics
Snap has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance in the app. As per Snap: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi Touch Attribution (MTA) […]
Meta’s Looking To Reduce the Reach of Political Content – But What Does That Actually Mean?
While Meta’s looking to move away from political content, in favor of more entertaining, less divisive interaction in its apps, a key question now is what that actually means in practical terms, and how Meta’s going to define what is and isn’t “political” in this respect. As a quick refresh, last week, Instagram chief Adam […]
AI Tools Are Revolutionizing Creation, but the Value of Concept Is Still Key
While generative AI is evolving at a rapid rate, and the content being produced by AI tools is continuously improving, I do feel that the value of conceptual creative is often overlooked in many related discussions. Today, we got a preview of the next wave of generative AI tools, with OpenAI showcasing its new “Sora” […]