Instagram’s Testing New Options to Create Alternate Image Backgrounds and Facilitate In-Stream Orders
Instagram’s testing some interesting new sticker options for feed posts and Stories, which could provide new opportunities for marketers in the app. First off, Instagram’s working on a new AI “Backdrop” sticker, which enables you to replace the background of any image. As you can see in this example, shared by social media expert Lindsey […]
TikTok Announces Third Annual TikTok Short Film Competition
TikTok has announced that it’s hosting its third annual #TikTokShortFilm competition this year, as part of its broader partnership with the Cannes Film Festival, providing TikTok creators with an opportunity to showcase their short films, “and be discovered by over 1 billion people around the world”. As explained by TikTok: “From February 21st to March 15th, […]
Which Super Bowl Ads Drove the Biggest Online Response? [Infographic]
So which brands were the big winners of Super Bowl LVIII? The Super Bowl ads competition is the most expensive battleground in the ad industry, and every year, all the big players roll out any number of celebrity-led initiatives designed to grab attention, and shift units as a result. But which campaigns actually did that […]
Pinterest Launches New Video Programming, in Partnership with Tastemade
Pinterest is looking to take the next step with its original content push, with the launch of a new streaming show, in partnership with Tastemade, that will feature various lifestyle elements, which viewers will also be able to easily access to purchase in the app. The new, 10-part cooking and lifestyle series, called “Deliciously Entertaining”, will […]
Report Finds X May Be Inflating Its Ad Performance Results
There’s an anomaly in X’s web traffic data that’s been hurting my head in recent months. As per data from SEMRush, which measures referral traffic from Google, X saw a very sudden, and massive increase in web referrals in April last year. As you can see in this chart, organic traffic to “www.twitter.com” went from around […]
Meta Begins Testing Fact-Check Markers on Threads
While it doesn’t particularly want political discussion on Threads, Meta also knows that it’s going to happen either way, which is why it’s now expanding its fact-checks to Threads as well, with the first fact-check alerts spotted in-stream late last week. As you can see in this example, Threads is now displaying fact-checks in some […]
Tech Companies Sign Accord To Limit Impact of AI Deepfakes
With the latest examples of generative AI video wowing people with their accuracy, they also underline the potential threat that we now face from artificial content, which could soon be used to depict unreal, yet convincing scenes that could influence people’s opinions and behavior. For example, such content could impact how people vote. With this […]
TikTok Provides Creative Strategy Tips in New Guide
Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease.” You can download the full guide here […]
Reddit’s Exclusive Data Sharing Deal With an Unnamed AI Company Could Mark a Key Industry Shift
Is Reddit’s data actually worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into its large language model (LLM), with a view to the system providing more human-like answers […]
Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift
Is Reddit’s actually data worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into its large language model (LLM), with a view to the system providing more human-like answers […]