Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Need tips for your Instagram content approach? Instagram’s team has provided a new overview of concepts for your IG marketing pitch, which includes a range of base plans to build your brand message around. And while most of these are fairly common, it is worth noting in an Instagram context, and applying, where relevant, to […]
X Will Soon Show Your Pinned Posts to All of Your Followers in the App
Frustrated by the X algorithm suppressing the reach of your posts? Soon, you may have a partial solution, with X owner Elon Musk announcing that all Pinned posts will be seen by all of your followers in the app. A change is coming to our recommendation algorithm that will ensure that all your followers see […]
Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News
This is unsurprising given Meta’s broader shift away from news content, but it’s another blow for media organizations, many of which are already struggling to maintain relevance (and revenue) within the changing online media landscape. Today, Meta has announced that it will cease paying Australian news outlets as part of its broader shift away from […]
Meta Will Stop Paying Australian Publishers for Content as Part of its Latest Shift Away From News
This is unsurprising given Meta’s broader shift away from news content, but it’s another blow for media organizations, many of which are already struggling to maintain relevance (and revenue) within the changing online media landscape. Today, Meta has announced that it will cease paying Australian news outlets as part of its broader shift away from […]
X Will Soon Show Your Pinned Posts to All of Your Followers in the App
Frustrated by the X algorithm suppressing the reach of your posts? Soon, you may have a partial solution, with X owner Elon Musk announcing that all Pinned posts will be seen by all of your followers in the app. A change is coming to our recommendation algorithm that will ensure that all your followers see […]
Instagram Highlights High-Performing Brand Marketing Concepts for Your Planning [Infographic]
Need tips for your Instagram content approach? Instagram’s team has provided a new overview of concepts for your IG marketing pitch, which includes a range of base plans to build your brand message around. And while most of these are fairly common, it is worth noting in an Instagram context, and applying, where relevant, to […]
New Report Looks at Social Platform Performance Benchmarks for Brands
Given the recent fluctuations in social media referrals, which have trended downward for most industries, it can be difficult to get a true measure of how your content is actually performing, and whether the declines that you’re seeing are a result of your strategy failing to deliver, or the platforms reducing reach and engagement. The […]
TikTok Shares New Trend Insights with Monthly “Trends Digest”
Looking for ways to tap into the latest trends on TikTok? This will help. TikTok has launched a new monthly “Trends Digest” series, which will provide an overview of the latest trends that are gaining traction in the app, with additional notes on how you can incorporate each into your content approach. TikTok says that […]
Meta Updates its ‘Creator Bonus’ Program to Provide More Incentives for Top Talent
Meta is making some updates to its Creator Bonus program, as it works to refine its incentives for rising creative talent. First off, Meta’s removing the restriction on how much creators can earn from the program per month. Up till now, the Creator Bonus program has been limited to a maximum payout of $30,000 per […]
Instagram Adds New In-Stream Safety Alerts to Help Improve Awareness of Scams
Instagram’s adding some new measures to better protect users from suspicious activity, including new warnings when potentially scammy profiles request to connect, and new alerts if you get tagged or mentioned by an account that you don’t follow in the app. First off, on IG’s new warnings. Now, when an account that Instagram’s systems detect […]