Meta Faces EU Probe Over Russian Disinformation on Facebook
E.U. officials are again looking to test out their new powers under the Digital Services Act (D.S.A.), with a view to bringing social media companies into line over data usage and advertising. After already launching investigations into X, related to the spread of misinformation on the platform, and TikTok, over the protection of minors in […]
LinkedIn Shares Insight into the Most In-Demand Marketing Skills [Infographic]
Good news for Social Media Today readers, with the latest data from LinkedIn showing that “social media marketing” is one of the most in-demand skills for marketers in 2024. LinkedIn’s latest report looks at key industry trends, and areas of focus for CMOs, in order to help marketers refine their skills, and improve their standing […]
TikTok Shares New Insights into the Growth of TikTok Shops
TikTok has published a new report on its evolving shopping marketplace, and its expanding efforts to facilitate safe and secure shopping in the app. Which is still a work in progress. TikTok’s in-app shopping push hasn’t really caught on with Western users as yet, though in China, in-stream commerce is now the key money-maker for […]
Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators
After weeks of telling creators to “stop crying” about their reach and follower counts in the app, Instagram has today announced a major algorithm update which is designed to help ensure that original content posters get more traction, as opposed to those who repost their work, while also giving smaller accounts more opportunity. Which aligns […]
EU Reports Provide Insight Into LinkedIn Usage
Wanna’ know how many active users LinkedIn actually has, as opposed to total members, which is LinkedIn’s own reporting stat of choice? This may help. Under the new EU Digital Services Act (D.S.A.) , all large online platforms are required to regularly report their EU user counts, in order to ensure transparency. Which LinkedIn reported […]
Data Shows X Has Significantly Fewer Moderation Staff Than Other Platforms
Does X now have a lot fewer moderators than other apps, following its cull of around 80% of its total staff in 2022? While we don’t have full insight into the staffing of each app, X has publicly endorsed its “Community Notes” crowd-sourced fact-checking program as a means to supplement its reduced moderation workforce, which […]
Google Announces Video Ad Targeting Options
Google’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools, and AI-based audience creation. First off, Google has announced that it’s expanding its relationships with streaming providers, including Disney, Paramount, NBCUniversal and Warner Bros., which will provide more placement options for your […]
Instagram Says a Glitch Temporarily Erased Millions of Followers From Accounts
If you logged into Instagram over the weekend, you may have noted a precipitous drop in your following count in the app. Yeah, losing 5 million followers (as per this example from @tank.sinatra) would be hard to take, and would definitely have you questioning what you possibly could have said wrong to spark a mass […]
Report Finds Most Americans Favor Government Regulation of Social Media
Who should decide what can and cannot be shared on social platforms? Mark Zuckerberg? Elon Musk? The users themselves? Well, according to a new study conducted by Pew Research, a slim majority of Americans believe that social platforms should be regulated by the government. As you can see in this chart, 51% of Americans believe […]
X Previews Upcoming UI Change Which Will Hide All Action Buttons
Whether you like it or not, the platform formerly known as Twitter is about to take another significant step away from its previous identity, by implementing a major UI update that’ll remove all response buttons from the main view, instead hiding them behind action-based cues. Last month, X owner Elon Musk confirmed that his new […]