X Launches Grok AI Chatbot in the UK
X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to X’s AI interface. Welcome to the UK @grok! We’re so glad you’re here to share your wit, knowledge, and a some advice with our friends […]
Instagram Adds Four New Interactive Sticker Options
Instagram’s added four new interactive stickers, which it’s hoping will encourage more engagement and interaction in-stream. Which is important, because over time, more and more sharing activity is switching to private DMs, which is why Instagram’s looking to provide more options, and lean into content trends, in order to maintain in-stream interactivity. The first new […]
Meta Unveils AI-Powered Ad Tools at Newfronts
Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. First off, Meta’s adding new, machine learning-powered creator recommendations for brands in Instagram’s Creator Marketplace, which will help brands find the right creators to work with on their campaigns. […]
TikTok Announces Expanded Premium Ad Placement Options
TikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place their ads alongside. TikTok’s Pulse offering enables big brands to maximize their ad placement in the app, by ensuring that their promotions appear adjacent to some of […]
Meta Implements New AI Disclosure Requirements
Meta’s taking more steps to ensure that its users are aware of AI-generated content in its apps, with a new AI-generated label option now showing up within the post composer flow, as part of its expanded AI disclosure requirements. As you can see in this example, posted by app researcher Muhammad Jalal (and shared by […]
Musk Plans to Reinstate Controversial White Supremacist Account
While Elon Musk has gained many supporters for his “free speech” approach, it’s certainly not helping to win more business for X. And this could be another blow for the platform’s bottom-line performance. With ad revenue still down by 50% on pre-Elon levels at the platform formerly known as Twitter, Musk has today pledged to […]
X Looks To Water Down Blocking To Increase Transparency
Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while reducing the impact of blocking in the app. As explained by X: “We are making […]
Social Platforms Face Challenges in India Business Development
Over the last decade, India has become a key focus for many social apps. The second most populous nation in the world, India offers reach to more than a billion potential new users in its own right, and its fast evolving digital economy could, and should, provide significant potential for social platforms, especially those that […]
Social Platforms Face Challenges in Business Development in India
Over the last decade, India has become a key focus for many social apps. The second most populous nation in the world, India offers reach to more than a billion potential new users in its own right, and its fast evolving digital economy could, and should, provide significant potential for social platforms, especially those that […]
X Looks to Water Down Blocking to Increase Transparency
Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while reducing the impact of blocking in the app. As explained by X: “We are making […]