Threads Rolls Out Side-Swiping Post Interest UI to All users
After testing it out with selected users over the past few months, Threads is now rolling out its side-swiping post interest UI to all users. As you can see in this example, Threads users (in the mobile app) will now be able to swipe right to indicate that they like a post, and want to […]
Facebook Renews Focus on Young Users
Given that Facebook seems to have lost a lot of its youth appeal, with teens preferring Instagram, TikTok, and Snapchat instead, this seems like an odd focus for the app moving forward: “As we think about the next 20 years, we’re focused on two big things: building the next generation of social media for young […]
Instagram Says Using Certain CTAs Can Impact Post Reach
There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with IG creators, and Instagram deleted the post within 24 hours. But it’s still publishing seemingly contradictory or controversial advice from […]
TikTok Announces Programming for Pride Month 2024
June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app. First off, on its Pride Month Visionary Voices group, TikTok has chosen 15 creators to highlight who “inspire, educate, […]
Instagram’s Testing Video Ads That Stop You From Scrolling Further
Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they’ve viewed a video ad. As you can see in this example, shared by […]
Meta Offers Money Back Guarantee for Verified Subscribers
Oh man, I would love to see the take up numbers for Meta’s “Meta Verified” subscription offering. Meta hasn’t shared any specifics on how Meta Verified is going, which enables users to purchase themselves a blue checkmark, along with enhanced account support, and other features, for $14.99 per month. But it is making a bigger […]
Meta Offers Money Back Guarantee for Verified Subscribers
Oh man, I would love to see the take up numbers for Meta’s “Meta Verified” subscription offering. Meta hasn’t shared any specifics on how Meta Verified is going, which enables users to purchase themselves a blue checkmark, along with enhanced account support, and other features, for $14.99 per month. But it is making a bigger […]
Instagram’s Testing New Video Ads That Stop You From Scrolling Further
Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they’ve viewed a video ad. As you can see in this example, shared by […]
TikTok Announces Programming for Pride Month 2024
June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app. First off, on its Pride Month Visionary Voices group, TikTok has chosen 15 creators to highlight who “inspire, educate, […]
Instagram Says Using Certain CTAs Can Impact Post Reach
There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with IG creators, and Instagram deleted the post within 24 hours. But it’s still publishing seemingly contradictory or controversial advice from […]